Meta advisor warns AI slop is “inevitable” & doesn’t know what to do about it

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The abundance of content created by artificial intelligence on the web has become a challenge, and even Meta’s experts acknowledge their uncertainty about addressing this issue effectively.

With an increasing number of user-friendly tools for video production, writing articles, and image creation at our fingertips, there is growing apprehension about a phenomenon termed “AI sludge” – hastily generated, high-volume content that inundates feeds and blurs the boundary between authentic and fabricated material.

One example is Hedra, a company innovating with AI to produce videos lasting up to five minutes. According to their CEO, Michael Lingelbach, this technology does not merely increase clutter; instead, it pushes the boundaries of what can be achieved.

He stated that there’s never been a restriction preventing individuals from creating dull content. Now, there are simply more chances to generate various forms of uninspiring content, yet there are also more possibilities to produce genuinely captivating content as well.

However, with an increasing amount of content being posted on social media platforms such as Instagram, Facebook, and YouTube, there are growing concerns among industry insiders.

The age of AI slop is “inevitable”

In a conversation with CNBC, Henry Ajder, an AI specialist and strategic counsel at Meta (the parent company of Facebook and Instagram), stated, “The era of messy situations is unavoidable.” He added, “I’m unsure as to how we can address it.

Adjder is the head of Latent Space Advisory, a company that guides businesses through the fast-paced advancements in artificial intelligence. However, he cautions that the major challenge could lie in building trust.

He noted that even when information is interesting or beneficial, it’s becoming increasingly challenging to discern between content created by humans and artificial intelligence.

In the absence of a definitive resolution, it seems that the internet’s future could become more challenging when it comes to identifying and defining quality content.

Certain businesses, like YouTube (owned by Google), are making efforts to identify and deter the creation of ‘repetitive’ AI content. They’ve announced updates to their guidelines, effective from July 15, aimed at more effectively identifying and removing “factory-made” or “repeated” content.

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2025-07-03 19:18