As a seasoned gamer and film buff with decades of experience under my belt, I must admit, the saga of Megalopolis is reminiscent of a glitchy video game level filled with unexpected obstacles. The trailer’s faux pas, involving fabricated reviews from esteemed critics, feels like an epic fail in the realm of marketing and promotions – something you’d expect to see in a “choose your own adventure” gone wrong.
For over four decades, director Francis Ford Coppola personally invested $120 million in the production of Megalopolis. However, the marketing strategy took a turn for the worse when trailers released by Lionsgate were pulled back following fan discoveries that they featured fabricated reviews of Coppola’s previous films.
Initially, Megalopolis had received negative publicity following its film festival showings. The trailer attempted to combat this by referencing critical pans of iconic films such as The Godfather, Apocalypse Now, and Bram Stoker’s Dracula. The intention seemed to be suggesting that initial criticisms were unfounded for these masterpieces, and also for Megalopolis. Unfortunately, it wasn’t long before viewers discovered that the cited reviews were not genuine.
Through Variety’s report, a representative from Lionsgate expressed heartfelt apologies to the affected critics and Francis Ford Coppola, as well as American Zoetrope, for the unforgivable oversight in our review process. Simply put, we made a mistake, and we are truly sorry.
The origin of the fabricated reviews isn’t entirely understood. It turns out that a quote often linked to Roger Ebert’s Dracula review was actually sourced from his critique for Tim Burton’s Batman. Moreover, New York Times technology journalist Mike Isaac uncovered potential evidence suggesting that these false reviews might have been produced by an artificial intelligence platform like ChatGPT.
As a dedicated gamer, I delved into the trailer’s quotes, hoping to find them scattered across the internet. To my surprise, they seemed nowhere to be found. Now, the buzz on Twitter is these lines are not from any existing sources, but rather, they were ‘inspired’ by ChatGPT! When I asked ChatGPT for clarification, it humbly admitted that these quotes might have been lifted from untraceable archives or, more likely, skillfully paraphrased.
— rat king 🐀 (@MikeIsaac) August 21, 2024
The quotes appear to have been rephrased based on real reviews. As Isaac points out, this doesn’t necessarily mean they were copied word-for-word from ChatGPT and used in the trailer. However, such a mistake could potentially overshadow the film it aims to advertise, as its impact might linger even beyond the movie’s release.
Megalopolis will hit theaters on September 27.
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2024-08-22 17:09