McDonald’s unearths an “ancient” Roman mosaic in Italy

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In Rome, Italy, a special promotion at McDonald’s uncovered the historical past of McDonald’s. Decorated with intricate mosaics reminiscent of the era, the restaurant appeared as if an archaeological find from history.

McDonald’s has expanded its presence globally and can be found almost everywhere now. They’ve tailored many regional offerings and campaigns to stand out. Interestingly, their latest European project is not about introducing a new menu item for a short period; instead, it’s an archaeological excavation that’s only temporary.

Standing outside the McDonald’s at the Galleria Alberto Sordi mall in Rome, I stumbled upon an intriguing sight – a “dig site” setup, with little context provided. Yet, it didn’t take long for passersby to grasp the true nature of the scene once they spotted a giant fry and a Diet Coke on the artwork.

McDonald’s turns heads with Roman dig site

The artwork in the shopping mall was integrated into its flooring, featuring stones that gave it a realistic appearance as if it had been unearthed from an archaeological dig site. McDonald’s shared that more than 18,000 separate tiles were used to create the intricate mosaic, aiming for a convincing Roman-style authenticity.

In a single portion you see, each piece was meticulously crafted by hand to create an authentic impression that this setup appears as if it had been excavated directly from the earth.

Undeniably, there was no dollar menu available in ancient Rome. However, McDonald’s, symbolized by its iconic golden arches, boasts a rich history in Italy instead.

In 1986, their initial establishment within the country, situated at Piazza di Spagna, was designed as a tribute to Italy’s rich history. Complete with authentic statues from that era, its construction reflected this theme.

This establishment encompasses both a coffee shop and a bakery within its premises, offering more diverse features compared to your typical McDonald’s. Even though McDonald’s didn’t exist centuries ago, it has an unexpectedly profound history in Italy, given its American origins.

You’ve got until June 7, 2025, to catch a glimpse of this temporary art exhibit, so don’t delay if you’re interested!

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2025-06-05 20:18