Blumhouse aims to transform everyday life into a perpetual Halloween celebration, and they’re kicking things off with a chilling spring season as part of their Midway to Halloween initiative.
The firm is planning a nationwide expansion of its “Halfway to Halloween” event by re-releasing popular films such as “M3GAN,” “Annabelle,” and “Ma” in cinemas for single-night showings, following the successful yet selective debut last year.
During the “M3GAN” viewing, fans will have the opportunity to converse directly with the malevolent doll through a dedicated M3GAN chatbot. As part of this event, Meta is debuting its Movie Mate technology, enabling cinema-goers to utilize a second screen while watching the movie. This additional screen allows viewers to access real-time exclusive content, trivia, and behind-the-scenes information throughout the film.
At the “M3GAN” showing, fans can chat with the wicked doll through a specially designed M3GAN chatbot. To enhance the movie experience, Meta is introducing its Movie Mate technology, which lets audiences use a secondary screen to explore additional content, trivia, and behind-the-scenes material in sync with the film’s progression.
Both versions aim to provide an engaging and interactive experience for fans during the movie screening by offering real-time communication with the movie characters and additional movie-related content.
According to a press announcement, “Movie Mate can be accessed by cinema-goers exclusively while they’re in a theater. To initiate the interactive experience, you simply need to direct message the Instagram account @M3GAN. The entire setup has been tailored to maximize Meta’s functionalities and enhance the ‘second screen’ entertainment for movie fans, creating anticipation for the premiere of ‘M3GAN 2.0’, which is scheduled for June 27.”
As a movie enthusiast, I’m thrilled to share that the events will feature more than just chats. You can look forward to sneak previews of upcoming movies, personalized messages from filmmakers and stars, and unexpected live appearances in certain locations! It’s going to be an unforgettable cinematic experience.
Jason Blum, the founder and CEO of Blumhouse, expressed his enthusiasm by saying, ‘We’ve always wondered why can’t every day feel like Halloween.’ With Halfway to Halloween approaching, he’s thrilled that this year it’s going nationwide. Embracing novelty, he also announced an exclusive, fresh theater experience for M3GAN fans, brought to you by the team at Meta.
Omar Zayat, head of entertainment, tech, travel, gaming, and auto at Meta, expressed his enthusiasm about expanding our tradition of groundbreaking work in the theater industry alongside Universal Pictures. The M3GAN In-Theater Movie Mate represents a unique, pioneering moviegoer experience. We’re eager to share this novelty with cinema enthusiasts through Instagram Direct and Click-to-Messenger Ads. We’re delighted to collaborate with Universal Pictures and Blumhouse in creating immersive experiences that encourage people to return to theaters.
Tickets are now on sale for the following films and dates:
April 30 – “M3GAN”May 7 – “Annabelle”
May 14 – “Ma”
Additional details and ticket options can be found at HalfwayToHalloweenTickets.com. Below, you’ll find the trailer for Halfway to Halloween. Enjoy!
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2025-04-09 19:16