Lucca Comics Chief on Why the Medieval Town Named a Street After ‘Dungeons & Dragons’ Co-Creators Gary Gygax and Dave Arneson

As I delve deeper into the captivating realm of pop culture events, I find myself increasingly mesmerized by the extraordinary journey of Emanuele Vietina, the director of Lucca Comics & Games. With over six decades under his belt, this man has not only witnessed but also played a pivotal role in the meteoric rise of comic conventions from a niche phenomenon to a global phenomenon that transcends continents.


For more than six decades, the annual Lucca Comics & Games event, located within the historic walls of the Tuscan town of Lucca, Italy, has experienced rapid growth and now stands as Europe’s largest gathering for enthusiasts of comics, games, and pop culture.

This year, they’re really going all-out by featuring an impressive lineup that includes a sneak peek of the world premiere for “Squid Game” season 2, star-studded events to celebrate the 50th anniversary of “Dungeons & Dragons,” and a 40th anniversary celebration for “Tetris,” with each respective creator participating.

Emanuele Vietina, head of Lucca, discussed the central idea behind the upcoming event titled “The Butterfly Effect,” as well as the significance of honoring the creators of “Dungeons & Dragons” by naming a street after them, with the media outlet EbMaster. This aspect is deeply ingrained in the heart of the event.

As I sat down to watch the captivating spectacle that was this year’s Lucca Comics, I couldn’t help but ponder over the profound theme they had chosen: “The Butterfly Effect.” In essence, it refers to the idea that small changes in one part of a system can have large effects elsewhere.

It means many things to us. First of all, it stands for how we have evolved. Undoubtedly over the past almost 60 years, Lucca Comics and Games has generated a great emulative effect. Comic conventions have now become a type of festival and event that spans the entire globe. They have cropped up from South Asia throughout Europe, to North and South America. There is one in every country. So I believe that Lucca, which was born in 1966, has certainly prompted a great “Butterfly Effect.” But the “Butterfly Effect” is also the narrative of what happens here. The 300,000 paying spectators who become almost a million souls when you include participants for the virtual aspect that the event generates. Everyone who comes here is not just a spectator but an active participant. 

Tell me more about how this year’s theme applies to what is on display

Let’s honor “The Butterfly Effect” this year, symbolizing the spark of creativity that can ignite entire cultural phenomena. We are commemorating three such influential “Butterfly Effects.” Firstly, the 70th anniversary of J.R.R. Tolkien’s “The Lord of the Rings,” often referred to as the “Butterfly Effect” in literature. Secondly, we are celebrating the “Butterfly Effect” of Dungeons & Dragons (D&D) with the largest exhibition ever showcasing the D&D universe. This exhibition is curated by Jon Peterson and Jessica Lee Patterson, renowned experts in the field, and will include valuable materials from Matthew Koder, one of the world’s most significant D&D collectors. In a first-of-its-kind move, we are renaming a street under our city’s ramparts after D&D co-creators Gary Gygax and Dave Arneson, transforming it into a literal medieval dungeon, reflecting our continuous blend of contemporary creativity with Lucca’s rich history.

What is another big coup that you’ve pulled?

Instead of merely screening the “Tetris” movie, which recounts the origins and global success of the iconic game, we are also hosting a special event where Alexey Pajitnov and Henk Rogers themselves will be present. Additionally, they will be honored with a Walk of Fame dedication. This celebration marks the 40-year anniversary of “Tetris,” the most popular video game in the world, and provides an opportunity for the public to meet these pioneers.

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2024-10-25 16:17