In the introduction of their latest show titled ‘Paul American,’ YouTube star Logan Paul shares that he and his brother Jake have always aimed to become global sensations. To illustrate this, scenes of them surrounded by enthusiastic fans, accompanied by visuals of money and Logan in a WWE match are presented. He expresses his astonishment at the reality of their ambition coming to fruition, stating, ‘It left me utterly amazed.’
As a devoted moviegoer, I’ve got to say that “Paul American” offers an insightful look into the world of Logan Paul – a man who, love him or loathe him, carries a strong sense of self-importance, which, in some ways, is justified. You see, Logan and his brother Jake have gained such fame through their viral videos that they’re now stars even on television shows about the production of other TV shows. This might be too much for those outside their dedicated fanbase to stomach. And let me tell you, the sheer size and devotion of this fanbase will leave you absolutely astounded.
The series is overpowering and ear-splittingly loud – it’s as if they equate volume with stardom, just like YouTube culture does. It’s a bit puzzling to see “Paul American” on Max, considering its questionable quality in terms of traditional entertainment standards. On one hand, it makes sense for Max to capitalize on the success of user-generated apps; on the other hand, it’s hard to predict how they manage quality control amidst such a unique and vibrant phenomenon.
The show traces the Paul brothers, who are both idolized and notorious, as they navigate their ups and downs in trying to establish themselves within the cultural sphere. Both have faced numerous controversies throughout their careers, such as Logan’s controversial livestream from Japan’s infamous “suicide forest” that broadcasted a deceased body, and allegations against Jake ranging from sexual misconduct to cryptocurrency fraud (which he has denied, and later settled with the Securities and Exchange Commission for over $400,000). Instead of trying to change their ways or address their controversies, they seem to be embracing a rebellious image that appears insincere due to its calculated nature. “I don’t give a fuck, it’s bullshit,” Jake states at one point, implying that if a transgender woman boxer were allowed to compete, she might one day harm a cisgender woman boxer. “Be angry with me,” he says, placing Beats headphones on the sides of his head like an expensive hat, insinuating his invincibility against cancellation.
It’s clear that this show, “Paul American,” aligns perfectly with a controversial period in American life, not just because its stars attended Donald Trump’s second inauguration or hold MAGA views. The show is also notable for the inflammatory comments made by the Pauls, especially their father, who has been physically abusive according to Jake (as revealed in a Netflix documentary). For instance, during a discussion about Logan’s baby with Nina Agdal, he launched into a hateful tirade about trans parents.
What makes this show feel like it belongs in 2025 is the stars’ unwillingness to filter their words – not for the sake of political correctness, but for understanding, decency, or even a moment of tranquility. In one peculiar instance, Jake suggests that Joe Biden should purchase his own personal-care products because he’s “sweating through his suit.” His girlfriend, Jutta Leerdam, then urges him to act like a real person and remember their past. Jake pretends to ponder this, mimicking the Joker’s voice, before exclaiming, “Boring!” The Pauls have garnered fame that can be measured in view count. It’s no surprise they can’t resist seeking more attention.
The entire show is structured to mask its main character’s void. Known personalities like Logan and Jake Paul, who have diversified their careers beyond streaming (Logan into wrestling, Jake into boxing, with his Netflix fight against Mike Tyson last year gaining significant virality), come across as rather dull. They speak in a monotonous tone, suggesting they’re not particularly interested in what they’re saying, and it’s no surprise: Their conversations carry the repetitive air of two professionals trying to captivate an audience with their familiar tricks. If a heated debate between them, concerning Logan’s alleged lack of empathy towards Jake during his Tyson fight preparation, isn’t scripted, it was certainly done with the cameras in mind. The only instance that genuinely evokes raw emotion is when Logan breaks down afterwards. He admits he’s upset because he fought, “and we’re promoting a show about being loving brothers!
stars like Kim and Kourtney Kardashian or Heidi Montag have a certain charisma that keeps viewers engaged, even when they might not be particularly likable. In contrast, the Paul brothers, Logan and Jake, lack some of the fundamental charm found in more traditional celebrities, making their quest for attention feel like consuming empty calories. The main lesson from these shows is something we already know from dealing with young children – humans naturally want to be the center of attention. But unlike most children, these personalities seem to struggle to grow out of this impulse.
Unlike the Pauls, whose series echoes some of the most questionable aspects of YouTube culture, our household has banned this platform due to my eldest child’s exposure to a series, “Vlad and Niki,” which depicts two children engaging in disrespectful and annoying pranks on their mother. Remarkably, this series is licensed to Max, seemingly intent on demonstrating the breadth of its entertainment offerings by hosting both the most commendable and the most problematic content. The Pauls’ definition of success, as expressed early in their series by Logan, is having their content viewed by many people. However, their approach to achieving this through a calculated attempt to shock audiences makes them emblematic of an unfortunate moment, one where leaders in our country act impulsively and immaturely. Despite their lack of consideration for the fact that being as obnoxious as possible might not always be beneficial, the Pauls remain impervious to criticism; it seems they don’t care that their content is unappealing to others.
The debut of “Paul American” is currently available for streaming on Max, releasing new episodes every Thursday.
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2025-03-27 10:17