As a seasoned film enthusiast with a deep appreciation for the artistry and innovation that goes into crafting captivating stories, I am genuinely thrilled by Lionsgate‘s bold venture into the realm of generative AI technology. The potential for AI to revolutionize the filmmaking process is nothing short of exhilarating, and Lionsgate’s partnership with Runway seems like a perfect marriage of creative vision and cutting-edge technology.
Lionsgate plans to significantly reduce costs by employing artificial intelligence technology, which serves as a helpful creative aid for movie directors.
Lionsgate, known for producing movie series like “John Wick” and “The Hunger Games,” has entered into an agreement with AI research firm Runway, which counts Google and Nvidia among its investors. This marks the first partnership of this kind between a Hollywood studio and Runway. The focus of this collaboration is on developing and fine-tuning a unique AI model specifically tailored to Lionsgate’s extensive collection of film and TV content. Lionsgate boasts a library with over 20,000 titles in its possession.
Based on Lionsgate’s statement, the Runway model produces video content with a cinematic feel that creatives such as filmmakers, directors, and other artists can employ to enhance their projects. This AI-created video can then be refined using Runway’s collection of customizable tools.
As an ardent admirer, I can’t help but share the enthusiasm of the filmmakers we collaborate with at Lionsgate. They’re already enthused about the possibilities this technology holds for their pre-production and post-production workflows. To me, AI represents a fantastic aid in amplifying, refining, and supporting our existing operations.
According to what Burns shared with the Wall Street Journal, Lionsgate anticipates significant savings in the millions with the help of Runway’s AI technology. Given that we produce numerous action films, one of the areas where Runway excels is in simulating explosions, which is a common aspect of our movies.
Located in New York City, Runway has garnered a total of $237 million in funding from investors such as Google, Nvidia, Salesforce Ventures. The company claims that its AI research is instrumental in shaping the upcoming era of art, entertainment, and human creativity. For more details about Runway, please visit this link.
Cristóbal Valenzuela, Runway’s co-founder and CEO, shared that our mission is to equip artists, creators, and studios with top-tier and potent tools to streamline their work processes and explore innovative means of storytelling. He emphasized that the evolution of art has always been intertwined with technology, and these emerging models are a continuation of our quest to develop revolutionary platforms for artistic and creative self-expression. Cristóbal also mentioned that the most compelling narratives are still waiting to be shared. In addition, he expressed his enthusiasm about collaborating with Lionsgate’s exceptional creative squad and their vision for how AI can aid their projects — he’s thrilled about helping turn their concepts into reality.
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2024-09-18 21:49