LEGO and F1 Sign Cooperation Agreement. New LEGO Sets and Racing Attractions Announced

As a long-time gamer and enthusiast of both LEGO and Formula 1, I must say that this collaboration is like the perfect blend of my two favorite worlds! The idea of building my very own miniature versions of these high-speed machines from all ten teams on the grid is absolutely thrilling.


In the realm of LEGO, it’s no surprise that Formula 1 sets exist. Many variations of these Danish blocks are available for sale, enabling the creation of models of famous racing cars, such as the 2023 McLaren or Mercedes-AMG F1 W14, as well as historical designs reminiscent of the legendary McLaren MP4/4. It appears that they’re quite popular, since LEGO and Formula 1 have decided to join forces in a full collaboration. An announcement concerning this partnership was made just a short while ago.

New models

As stated in the press announcement, a variety of new LEGO sets are set to debut on the market, enabling the creation of cars from all ten teams commonly seen on the racing grid. These sets will cater to both young builders from the LEGO Duplo series and older enthusiasts who enjoy constructing with blocks, including adult Formula 1 aficionados.

Attractions during the races

Beyond this point, it’s merely the start. Beginning with the 2025 season, a dedicated LEGO zone for fans will be available at every Formula 1 race. This area will be filled with engaging interactive activities that aim to bring the world of F1 innovation, technology, and engineering closer to fans by providing enjoyable and immersive experiences.

Additionally, you’ll find chances to reenact thrilling instances drawn from the illustrious 75-year legacy of the globally recognized racing series using blocks. You’ll also get the chance to climb behind the wheel and live the competitor’s experience, “in a fresh, innovative manner.

LEGO and F1 Sign Cooperation Agreement. New LEGO Sets and Racing Attractions Announced

Currently, no additional details can be found. Yet, a timer has popped up on the LEGO official site, hinting that we might see the first attractions within approximately 63 days. So, keep an eye out for further updates.

4 million children

In the USA and the UK, it’s estimated that more than 4 million kids between the ages of 8 and 12 are avid fans of Formula 1, dubbed the “queen of motorsport.” It’s quite likely that partnering with LEGO could substantially boost this fanbase.

Read More

2024-09-19 17:02