Lamborghini Joins DreamHack Dallas As Main Partner

Lamborghini Automobiles will debut for the first time as a primary partner at DreamHack Dallas, taking place from May 23rd to 25th. This grand festival, organized by ESL FACEIT Group (EFG), is the world’s largest gaming and lifestyle event. At this occasion, Lamborghini will be the sole automotive brand present, offering attendees a unique fusion of high-speed racing, technological advancements, and Web3 interactions.

As a passionate supporter, I can’t contain my enthusiasm to be part of DreamHack Dallas, joining as one of the primary event partners. This is not just Lamborghini’s first-ever outing at DreamHack, but it also signifies the inaugural presence of any automotive brand at this exciting event, as shared by Christian Mastro, Marketing Director at Automobili Lamborghini.

As part of our partnership with ESL FACEIT Group, I’m thrilled to announce that we’re bringing the extraordinary world of Lamborghini straight to a lively and enthusiastic gaming community. For us at Automobili Lamborghini, it’s not just about automotive supremacy; it’s a symbol of triumph, a lifestyle, and an aspirational dream. The bold and innovative design of a Lamborghini resonates deeply with the new generations – they instantly recognize it as a reflection of their values, goals, and self-image. At DreamHack Dallas, our goal is to let fans immerse themselves in the allure of Lamborghini like never before!

At the Kay Bailey Hutchison Convention Center, an upcoming event promises to be a spectacle, with a staggering number of in-person attendees and many more participating online. This event, known as DreamHack, offers a variety of experiences that engage all your senses – from non-stop esports tournaments and LAN gatherings to live music performances, cosplay events, and panel discussions. Furthermore, Lamborghini aims to create an impact at this vibrant festival.

At Lamborghini’s expansive 300 square meter exhibition space, visitors will witness specialized esports tournaments, advanced racing simulators, and interactive Web3 experiences. Enthusiasts can acquire unique digital memorabilia, participate in virtual races using iconic Lamborghini vehicles, and experience a distinctive Lamborghini Revuelto, complete with a transferable in-game livery that bridges the gap between digital and real-world advancements.

Jasmin Haasbach, VP Global Brand Partnerships at ESL FACEIT Group, stated that collaborating with Automobili Lamborghini will take DreamHack Dallas to an entirely new level of engaging excitement and indelible vitality. In this partnership, we are designing a venue where lifestyle, esports, sim racing, and the metaverse intersect in a festival honoring enthusiasm, ingenuity, and camaraderie.

In the realm of racing games, Lamborghini has always been recognized for their swiftness and style. Venturing into DreamHack signifies a strategic step for them, reaching out to a more youthful, tech-savvy generation. At its heart, Lamborghini’s debut at DreamHack is about performance, creativity, and connection, aiming to reshape the way automotive experiences are enjoyed in the digital gaming world.