Kick star Neon says streaming is “cooked” due to big names trying to “one-up” each other

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Streamer Neon has voiced his concerns about the present condition of streaming, stating that it’s excessively crowded and more difficult than before for newcomers to make a name for themselves without assistance from well-known figures in the field.

During an appearance on the One Night with Steiny podcast, Neon expressed that the most dependable method for a streamer to expand their audience is by “being promoted,” as organic growth is becoming less and less frequent.

Instead of pointing out old tactics such as compensating clipper teams for creating viral content, he contends that even this method is now obsolete.

Neon says “the game is cooked”

The head of Kickstar stated that there’s an overwhelming number of creators attempting to outdo each other by spending excessively. This competition is causing prices to rise, but the outcomes are still lacking. He even mentioned that well-off streamers are shelling out money for edits, which aren’t effective because the content itself isn’t compelling enough to stand out from the crowd.

Neon shared that they and Adin Ross used to do something in the past, which proved successful. However, now it seems like everyone is competing excessively, raising prices, and potentially causing issues within the market,” says Neon.

The situation is quite challenging, friend. Others are hosting grand events, and it seems that maintaining a specific level of quality or excellence is necessary.

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Previously, a “pay-to-win” strategy was common, but it’s now recognized as contributing to the issues at hand. Neon mentioned that today’s audiences demand large-scale events, unceasing content, and consistent presence across various platforms. The old methods like desktop streaming are now considered outdated.

I find it uncomfortable to simply sit here typing all day. It’s not something I excel at.

For him, being a successful streamer today is less about the content and more about performance.

Neon concluded by emphasizing his view on what’s necessary for success today: “You need to be relentlessly positive.

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2025-06-13 13:48