Kick has announced an overhaul of its creator partnership program, making it quicker and easier for streamers to start earning money.
In the broadcast of Kick Talk on March 15th, Eddie (also known as Ed Craven), the CEO and co-founder of Kick, shared details about the upcoming changes.
“KCIP will no longer be called KCIP, it will be Kick Partner. You are a partner of Kick the moment you are on KCIP… We will be making the requirements for people who wish to enter KCIP, significantly more attainable.
“Path to Affiliate becomes Path to Creator, Path to Verification, which is the checkmark, this remains relatively similar. Parth to partner, this is coming down to something again a little more reasonable,” Eddie outlined.
more to come
— Kick (@KickStreaming) March 15, 2025
He suggested changing the name of the mysterious “KCIP” to “partnership”, because that’s what it truly is – a partnership between Kick and yourself and your community, and making this partnership official by solidifying it.
Kick overhauls partnership program and reduces monetization requirements
Following the announcement stream, Kick’s Head of Strategic Partnerships, Andrew Santamaria, posted a full breakdown comparing the old requirements to the new ones for the platform’s monetization tiers, now part of the revamped ‘Kick Partner’ program.
We had 16 creators of all sizes tell us their KCIP stories. Hopefully as a Creator you see yourself in one of them.
KCIP is now called KICK PARTNER.
The Metrics have changed for submissions making the pursuit of being a full time creator, with quality work, more attainable. No…— Santamaria (@Svntvmvriv) March 15, 2025
The new program includes three tiers: Path to Creator, Path to Verification, and Path to Partner. Here’s a breakdown of all the changes and requirements for each:
Path to Creator
| Old requirements | New requirements |
|---|---|
| 75 followers 5 hours streamed Subscriptions enabled | 5 hours streamed Subscriptions enabled |
Path to Verification
| Old requirements | New requirements |
|---|---|
| 20 subscribers 75 average viewers Stream for 12 days 30 hours streamed 300 unique chatters Verification unlocked | 10 subscribers 50 average viewers 15 hours streamed 100 unique chatters Verification unlocked |
Path to Partner
| Old requirements | New requirements |
|---|---|
| 25 subscribers 100 average viewers Stream for 15 days 50 hours streamed 500 unique chatters 1500 followers Monetisation unlocked | 25 subscribers 75 average viewers 30 hours streamed 250 unique chatters 250 followers Monetization unlocked |
Eddie indicated that the updates he referred to are the “initial steps” of multiple modifications being made to Kick, but the revamped partnership program doesn’t have a set release date as of now.
The changes follow Twitch CEO Dan Clancy’s February announcement that the rival streaming platform is making major changes to help Twitch streamers earn money sooner, including enabling most broadcasters to monetize their channels from day one with open subscriptions and bits rather than requiring Affiliate or Partner status.
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2025-03-16 16:20