In a world where the absurd meets the sublime, WhiteBIT has managed to secure a deal with Juventus, the illustrious football club, as its official crypto exchange and sleeve partner until the year 2028. Yes, you heard it right—sleeves! Because nothing says “I love crypto” quite like a logo plastered on a jersey, right? 😄
On that fateful Monday, June 16, the top European crypto exchange by volume, WhiteBIT (WBT), decided to join forces with Juventus. The WhiteBIT logo will now grace the jersey sleeves of the Juventus first men’s team, a sight that will surely inspire awe and confusion in equal measure.
The grand unveiling of this partnership will take place during the FIFA Club World Cup 2025, and it will continue for the next three seasons, until 2028. Juventus CEO Maurizio Scanavino, in a moment of profound insight, declared that this partnership is as natural as a fish riding a bicycle, given their shared commitment to innovation and excellence. Who knew crypto and football had so much in common? 🤔
“We are strictly convinced that this collaboration will offer our fans worldwide lots of new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus,” proclaimed Maurizio Scanavino, Juventus.
Meanwhile, WhiteBIT founder and CEO Volodymyr Nosov, with a glimmer of hope in his eyes, expressed his desire for this partnership to make crypto more accessible to the fans of this “iconic football club.” Because nothing says accessibility like a logo on a sleeve, right? 😂
“This partnership marks a major milestone in our mission to make cryptocurrency more accessible to an increasingly wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favourite team,” Volodymyr Nosov, WhiteBIT.
Crypto sports sponsorships are steadily increasing
After a brief intermission following the FTX crash in 2022, crypto firms are back in the game, ramping up their marketing efforts. Football, with its global appeal, has dominated crypto sponsorships in the 2024/25 season, securing a whopping 43% of the funds. Formula 1 and basketball, in a desperate bid for attention, followed with 28% and 18% of the sponsorships, respectively.
Among the notable partnerships are Bitpanda’s deal with Tottenham Hotspur and Crypto.com’s partnership with UEFA. In a twist of fate, Crypto.com became UEFA’s first crypto partner of the Champions League, one of the most-watched football events in the world. These partnerships are a win-win, allowing crypto exchanges to gain exposure while supporting major sports organizations. Because who doesn’t want to see a crypto logo on a football jersey? It’s the future, folks! 🎉
Read More
- 50 Ankle Break & Score Sound ID Codes for Basketball Zero
- 50 Goal Sound ID Codes for Blue Lock Rivals
- Stellar Blade Update 1.011.002 Adds New Boss Fight, Outfits, Photo Mode Improvements
- Stellar Blade x Nikke DLC: Full Walkthrough | How to Beat Scarlet + All Outfit Rewards
- Complete Steal A Brainrot Beginner’s Guide
- Lucky Offense Tier List & Reroll Guide
- Lady Gaga Does the Viral ‘Wednesday’ Dance, Performs ‘Abracadabra’ and ‘Zombieboy’ at Netflix’s Tudum
- How to watch BLAST Austin Major 2025: Stream, Schedule, Teams
- League of Legends: Bilibili Gaming’s Epic Stomp Over Top Esports in LPL 2025 Playoffs
- How to use a Modifier in Wuthering Waves
2025-06-16 16:47