As a long-time television enthusiast who has witnessed the rise and fall of various trends in the industry, I find John Landgraf‘s insights both enlightening and amusing. His observation that audiences still crave traditional TV formats like procedurals and multicamera sitcoms is something I can personally vouch for.
It seems that people still have a strong preference for traditional TV programming.
Over the last ten years, high-stakes budgeting battles among major media companies led to a decline in popularity for traditional TV genres like procedural dramas and multi-camera sitcoms among creative professionals. However, these classic formats continued to appeal to audiences. This is one key insight that Landgraf has gained during the past few years as FX has been undergoing a transformation into a branded platform on Hulu (and Disney+ internationally), while still preserving its identity as a traditional, ad-supported cable channel.
At the EbMaster Business Managers Breakfast held on Nov. 19 in West Hollywood, Landgraf emphasized that the entertainment industry is experiencing such a dramatic shift that it must find strategies to blend elements from the traditional model with today’s overflow of viewing choices. One of the major hurdles for content creators nowadays is that series are not designed to run for long periods, like 10 or even 20 seasons consecutively.
Landgraf suggested a way to establish a system where it’s common for content to span numerous seasons, not just two or three, but rather a variety including sitcoms, procedurals, and other popular genres currently found within streaming platforms.
https://omny.fm/shows/strictly-business/112024-variety-sb-johnlandgraf-v1/embed
As a film enthusiast, I’ve honed my perspective by observing what resonates with audiences on streaming services like Hulu and Disney+, as well as competitive platforms. Shows such as “Friends,” “Seinfeld,” “Everybody Loves Raymond,” “ER,” “Grey’s Anatomy,” “Law & Order: SVU,” “NCIS,” and other timeless classics from the recent past significantly influence streaming viewership. This trend is a blaring neon sign for programmers, suggesting they should focus on these types of productions.
When examining the data, it’s clear what shows are popular, and many of them are from a time when our business model encouraged long-term commitment to one show and the production of numerous episodes,” Landgraf stated. “Rebuilding this model within our current system is difficult, but I believe audiences indicate that this is the kind of television they prefer. Unfortunately, I don’t think we’re currently delivering it satisfactorily.
(Pictured: Cynthia Littleton, EbMaster co-Editor in Chief, and FX chairman John Landgraf)
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2024-11-21 00:16