Jimmy Fallon Will Lead a Cutthroat Marketing Agency in New Competition Series ‘On Brand’

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Jimmy Fallon plans to establish a marketing firm, staffed with imaginative and sharp-witted professionals, in the upcoming NBC competitive show called “On Brand.

In each installment, the On Brand Agency team members collaborate with leading corporations like Dunkin’, Captain Morgan, Pillsbury, and Samsung, who are on the lookout for groundbreaking concepts to spearhead their significant marketing campaigns. The competitors will compose jingles, design activations, and create commercials, all while enjoying exclusive behind-the-scenes exposure to these businesses. The winner of the season will be crowned “the best in the industry” and awarded a monetary prize.

Renowned marketing expert Bozoma Saint John (previously with Uber, Pepsi, and Netflix) has been appointed as the Chief Marketing Officer at On Brand Agency. Contenders will present their strategies to Fallon and Saint John, who will then implement these marketing plans on a grand, national scale.

The well-known marketing professional Bozoma Saint John (previously of Uber, Pepsi, and Netflix) is taking up the role as Chief Marketing Officer at On Brand Agency. Competitors will share their ideas with Fallon and Saint John before they put these marketing strategies into action on a major national platform.

Fallon expressed his passion for branding, marketing, and advertising in a statement, stating that he believes many others share this enthusiasm. He explained that this show offers viewers and participants a unique glimpse into the process of creating campaigns for well-known brands, revealing the work involved. It’s thrilling, he added.

Under a global license by NBCUniversal Formats (a unit of Universal Studio Group), “The ‘On Brand’ Format” will be distributed worldwide. This series is jointly produced by B17 Entertainment, a subsidiary of Sony Pictures Television, and Universal Television Alternative Studio, another division of Universal Studio Group, in collaboration with Fallon’s Electric Hot Dog. The executive producers are Jimmy Fallon, Brien Meagher, Rhett Bachner, Pip Wells, and Kelly Powers. CAA’s Media & Entertainment Partnerships division has teamed up with NBCUniversal to connect brands with the show.

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2025-04-16 20:16