As a cinephile with a penchant for international cinema, particularly from Asia, this news of the Aeon Beta Cinema joint venture between Aeon Entertainment and Beta Media has me absolutely thrilled! With my years of immersion in various film cultures, I can confidently say that this partnership is a game-changer for Vietnam’s cinematic landscape.
Aeon Entertainment from Japan and Beta Media based in Vietnam have signed an agreement to establish a shared business, with the goal of constructing and managing a high-end cinema network throughout Vietnam.
The partnership also encompasses plans for film production and distribution in the country.
Under the Aeon Beta Cinema name, this business aims to launch over 50 top-tier movie theaters by the year 2035. The inaugural theater is expected to premiere in 2025. Though exact financial figures were not revealed, it’s projected that the overall investment will amount to approximately VND5 trillion ($198.2 million).
Aeon Entertainment, a branch of Japan’s Aeon Group and the largest cinema operator within its domestic market with 96 venues, views Vietnam as a significant market for expansion. Nobuyuki Fujiwara, chairman of Aeon Entertainment, highlighted Beta Media’s local insights and connections as essential elements in the collaboration partnership.
Through a new partnership, Beta Media – a subsidiary of Vietnam’s Beta Group – enhances its offerings. This collaboration aligns with their existing Beta Cinemas brand, which caters to the general public and will persist in doing so. Currently, they manage 20 cinemas across the country.
Bui Quang Minh, head of Beta Group, underscored the significant growth possibilities stemming from merging Aeon’s industrial expertise with Beta’s local knowledge.
The partnership additionally intends to make its debut in Vietnamese movie production and distribution using the Aeon Beta label, capitalizing on the burgeoning film sector of the country.
As a movie enthusiast, I’ve been utterly captivated by the soaring heights the Vietnamese film industry has scaled recently. From the heart-wrenching “Don’t Cry, Butterfly” being chosen for the Venice Film Festival, to the premiere of “Viet and Nam” at Cannes earlier this year, and the triumphant win of “Cu Li Never Cries” as Best First Feature at this year’s Berlinale – it’s a golden age for Vietnamese cinema indeed!
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2024-08-02 13:16