Infinitize Launches Gaming Division as It Teams With Lippin Group to Offer Genre Fandom-Focused PR, Marketing (EXCLUSIVE)

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The renowned public relations company, The Lippin Group, and the marketing firm, Infinitize, have joined forces to launch a new PR and comprehensive marketing service. This service aims at catering to clients who possess fanbases spanning various genres such as gaming, K-pop, anime, true crime, horror, animation, comics, and graphic novels.

Furthermore, Infinitize recently unveiled their gaming division called Vendetta, geared towards supporting independent pioneers and game studios that prioritize fans.

Lippin and Infinitize are teaming up to design tailored marketing campaigns aimed at crucial fan bases for their clients. According to both firms, these services span from comprehensive marketing (encompassing social media management, paid and performance advertising, interactive and cross-media experiences, email and SMS marketing across the customer lifecycle, as well as influencer marketing) to strategic communication (development of key brand positioning, creation of press materials, pitching and managing media relations, content promotion, event organization, thought leadership initiatives, and networking opportunities).

I’m thrilled to be part of the dynamic team at Infinitize’s freshly launched gaming division, Vendetta. We’ve got a rich history of collaboration with industry giants like Devolver Digital, Good Shepherd, 3D Realms, and have contributed significantly to events such as DreamHack, SXSW’s gaming segment, and Digital Entertainment World. Our communications are backed by the experienced team at Lippin.

At Infinitize, our focus lies in turning enthusiasm into energy, and The Lippin Group echoes our admiration for fan-led culture,” stated Jenny Zha, CEO of Infinitize. “Their exceptional history in media and entertainment publicity aligns flawlessly with our digital-focused, fan-oriented strategy. By joining forces, we’re opening new doors to the types of narratives, artists, and groups that warrant recognition. The gaming world has consistently been at the forefront of fandom—a battleground where communities rally for their passions and mold culture from its roots—which is why Infinitize is launching a new gaming division, Vendetta, as we demonstrate our dedication to expanding in this dynamic sector.

Kevin Broderick, managing director at Lippin Group, stated: “It’s crucial to learn how to stimulate fan engagement for audience expansion. Our collaboration with Infinitize has shown us the power of a unified strategy that leverages our collective strengths. Whether it’s K-pop, podcasts, graphic novels, or anime, we’ve gained valuable insights into fandom dynamics. We’re excited about formalizing this partnership to bring value to companies aiming for growth in any sector.

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2025-04-18 19:18