BooG!e, famous for his role as T-Bo in the Nickelodeon show iCarly, is back in the spotlight after a long break. He’s recently gained a lot of attention online for starting his own company that sells breakfast bagels.
Bobby Bowman, known as BooG!e, played the lively smoothie shop employee on the original iCarly, which aired from 2007 to 2012—he also famously sold bagel-on-a-stick snacks during the show. After leaving acting, he largely withdrew from public life.
Okay, so I was scrolling through social media and couldn’t believe my eyes – BooG!e is back! After being off the radar for like ten years, videos popped up of him in Target, pushing his new food brand, Bronco Breakfast Bagels. Everyone immediately recognized him as that bagel guy from iCarly, and the clips went totally viral. It was wild seeing him after all this time!
View this post on InstagramA post shared by BRONCO BAGELS (@eatbronco)
T-Bo lives out iCarly role with real bagel brand
BooG!e shares that he’s dedicated the past ten years to developing Bronco Bagels and perfecting the brand. He posted on the official Instagram account, @eatbronco, that creating the perfect breakfast bagel is his life’s work.
Bronco Breakfast Bagels are now being sold at Target stores, thanks to BooG!e. Target is even offering a special deal: a full box of bagels for just $5 at some locations. BooG!e has been sharing updates online about the creation of the bagels and how thrilled he is to see them available at a major retailer like Target.
I’m honestly so impressed with BooG!e! It’s amazing to see him ditch the TV world and actually succeed with his own brand. A lot of fans, like me, are really applauding his move. It’s kind of funny, too – he was always known for loving food on TV, and now he’s actually building a business around it. It’s a really cool pivot and it’s clearly working!
View this post on InstagramA post shared by BRONCO BAGELS (@eatbronco)
Although BooG!e hasn’t said he’s going back to acting, people are suddenly interested in his work again. His current project – appearing in commercials for Bronco Breakfast Bagels – is the most visible thing he’s done in over a decade.
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2026-01-18 18:48