How J-Lo’s Fly-Girl Era Inspired Kathryn Hahn’s Bold Marketing Look

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Maya Mason from ‘The Studio‘ is widely recognized as a fashion trendsetter, sporting Ugg boots with layers, Diesel denims, a Louis Vuitton pendant necklace, and dazzling Dior jewelry.

When costume designer Kameron Lennox from “The Studio” met up with co-creator Evan Goldberg, she carefully noted down every detail he provided about the character – the foul-mouthed marketing head at Continental Studios, portrayed by Kathryn Hahn.

Lennox mentions that Evan told him, ‘She’s a 50-year-old woman who thinks of herself as very up-to-date with the younger generation, using technology and slang that’s beyond her years, and dressing in a way that seems too modern for her age,'” says Lennox.

Lennox, known for shows like “Pam and Tommy” and “Dumb Money”, utilized the hint given and delved into social media platforms to assemble a collection of visual ideas. Maya wasn’t modeled after any specific individual, but rather a blend of women in that age group. Lennox selected photos of women around the same age wearing similar outfits; she explained, “They had seen someone else wearing it and felt they could pull off the look themselves.

While we don’t have extensive details about Maya’s private life, Lennox had some insights into this enigmatic woman; she was acquainted with these individuals.

Could it be possible that she resides in Hollywood? Given her wealth, one might wonder where she does her shopping. Places like Neiman Marcus and Saks Fifth Avenue were not an option for her. Instead, she’s opting for H. Lorenzo because it’s unique and trendy. She feels like a marketing expert, keeping up with the latest street fashion trends, according to Lennox.

In the first episode, Maya exudes an authoritative aura whenever she enters a room, requiring a certain level of sophistication. Lennox accessorized a fitted Marine Serre top with an Adidas Ivy Park belt bag.

In the premiere, Maya’s dominance is palpable as soon as she walks into any given space. To complement this powerful image, Lennox teamed a snug-fitting Marine Serre shirt with an Adidas Ivy Park waist bag.

According to Lennox, it was adorned with various items and was an unpredictable factor during the fitting process. However, we managed to make it work seamlessly. In that instant, it seemed both trendy and authoritative. We styled her with layered Ugg boots and sweatpants; this ensemble is a blend of different pieces, but she exuded a sense of control within the house.

As Lennox kept crafting Maya’s appearance, she concluded that Maya often purchases sale items from the SSENSE website and then introduces these pieces into her work environment.

Dressing up Maya gave Lennox a deeper understanding of her personality. Just like her outfits, Maya’s jewelry was extravagant and bold.

Lennox remarks, ‘Many women I know behave this way: they flaunt their wealth by wearing numerous accessories if they have them. Luckily for Hahn, she already had multiple ear piercings.”

This version maintains the original meaning but is written in a more conversational and simplified manner.

Lennox suggests that this woman may have some sense of insecurity in her life, possibly due to being a premenopausal single mother. Although it’s not explicitly mentioned in the story, he believes her actions could indicate this, as she seems to be a woman who lives intensely and excessively.

As the group travels to Las Vegas and CinemaCon for a major studio presentation, Lennox truly pulled out all the stops. According to him, they transform into Las Vegas versions of themselves, emphasizing grandeur and audacity.

Maya’s party look appears to be influenced by Jennifer Lopez, specifically during her fly-girl phase: “Perhaps she’s still drawing inspiration from J.Lo. For instance, in Episode 1, when she donned those Diesel pants with boots, a puffer jacket, and a Gucci hat, all while sporting her hair in an elegant updo, I exclaimed, ‘This is reminiscent of your Jenny from the Block phase.’

When Maya’s style elements harmonized, Lennox became certain they were on the right track. True to form, a month after organizing the Vegas party look and filming was complete, Lennox spotted a billboard advertising “The Voice” with Gwen Stefani sporting a similar outfit and hairstyle. Lennox thought, “We’re absolutely in tune with what’s hot because no one had even seen the show yet.” Lennox then texted Hahn, exclaiming, “We were first to pull it off!

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2025-05-31 20:48