Horror Beyond Halloween: New Blumhouse Study Reveals Nearly Half of Respondents Watch Scary Movies All Year Long

As someone who has been a die-hard horror fan since I was a young kid, daring to sneak peeks at “Halloween,” “Nightmare on Elm Street,” and other classics under the covers, this survey by Blumhouse resonates deeply with me. It’s heartening to see that my love for the genre is shared by many others, especially those who started watching horror before age 12, like myself.


Based on a poll conducted among 3,000 U.S. residents, Blumhouse has unveiled an analysis that sheds light on the preferences and favorite horror movies of enthusiasts, along with their preferred subgenres.

Among those polled, about 44% declared themselves devoted horror enthusiasts, regularly indulging in the genre throughout the entire year. On the other hand, a mere 6% prefer to watch their favorite spooky films only during Halloween.

Approximately 45 out of every 100 people surveyed believe that horror movies have significantly evolved since they became popular in the movie industry. Breaking down those opinions, around 49% attribute these improvements to enhanced production quality, while nearly 44% credit advanced technology and special effects for the change. Furthermore, approximately 39% of respondents believe that more innovative and creative ideas are driving the improvement in horror movies.

52% of horror enthusiasts admitted to watching frightening films before their 12th birthday. About 42% of Millennials and 30% of Generation Z respondents claimed they developed an interest in horror after being exposed to the genre by a close family member. The top initial horror movies watched were “Halloween,” “Nightmare on Elm Street,” “The Exorcist,” “Jaws” and “Friday the 13th.

As a dedicated cinephile, I recently participated in an intriguing study by Blumhouse where we categorized 100 top-notch horror films from the past five decades into subgenres and chose our personal favorites that best embodied each category. Here’s what I found:

Across different age groups, psychological horror proved popular among Baby Boomers, Gen X, and Millennials, whereas survival horror emerged as a preferred subgenre for Generation Z.

The research was carried out by Sage Outcomes, at the request of Blumhouse. A total of 2,000 participants took part in a genre categorization questionnaire, while an additional 1,000 respondents were surveyed about their viewing habits and the way they first encountered horror movies.

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2024-10-22 12:16