Hilarious mistranslation put curse word in game title but it only helped sales

A funny translation error briefly gave an independent video game a title that included a swear word. Surprisingly, this didn’t harm sales at all – it actually boosted interest in the game.

Italian indie devs at Fix-a-Bug spent over three years working on their latest project. Known in English as The Crazy Hyper-Dungeon Chronicles, it blends turn-based combat with real-time dungeon crawling in an endlessly replayable adventure.

The game came out on October 23, 2025, but its development wasn’t without challenges.

The developers wanted the game to reach as many people as possible, so they planned to release it in several languages, including Japanese. But they didn’t anticipate that the game’s title would cause problems when translated into Japanese.

Japanese translation leads to curse word in indie game title

Several months before its release, The Crazy Hyper-Dungeon Chronicles became a sensation in Japan, though not in the way the creators intended. According to one developer on Reddit, the game’s popularity at that time was a complete accident.

Before the official Japanese translation was ready, the developers quickly translated the game’s Steam page themselves as a temporary measure to get things started.

The team explained that when translating the word ‘crazy,’ instead of using milder terms like ‘strange’ or ‘quirky,’ the Japanese translation ended up being ‘Kuso Dungeon.’ This literally means ‘Crap Dungeon’ or, more strongly, ‘Sh*tty Dungeon.’

Our game accidentally got called ‘Shitty Dungeon’ in Japan… and now we’ve got 2,000 more wishlists
byu/r_panico inindiegames

When developers realized the error, they quickly changed the title, but not before it had already spread. Several Japanese gaming accounts on social media spotted the funny mistake, and a few local news sites soon reported on it as well.

Surprisingly, the mistake ended up helping the team. After the funny translation error, they gained 2,000 new wishlists on Steam.

Creator Paolo Nicoletti described it as a perfect example of marketing happening by chance, according to Japanese publication Game Spark.

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2025-10-30 04:18