As a lifelong actor and union member, I find immense relief and pride in seeing California Governor Gavin Newsom sign these groundbreaking bills that protect performers’ rights in the era of artificial intelligence. After years of fighting for fair treatment and recognition, it’s heartening to witness our collective efforts bearing fruit.
On Monday, Governor Gavin Newsom of California stopped by the headquarters of SAG-AFTRA to put his signature on two new laws that establish guidelines for utilizing AI-generated performances.
The actors’ guild advocated for the approval of the new legislation, expanding upon the safeguards secured during the four-month actor’s strike against prominent studios last year. This bill encompasses a broader spectrum of performances than just film and television, including voiceovers, advertisements, and video game portrayals.
Newsom stated that we’re venturing into new, unexplored realms regarding AI and digital media’s influence on entertainment, yet our guiding principle has been to safeguard workers. This law will allow the industry to flourish while bolstering worker protections and clarifying the use of their likeness.
Governor Newsom is yet to make up his mind about approving various AI-related bills that were passed during this legislative session in California, among them is a bill mandating safety tests for AI developers.
Recently, the content-related expenses have become less debatable. Originally, the Motion Picture Association, acting on behalf of significant film studios, voiced their opposition. However, upon making modifications that safeguarded traditional editing processes and upheld freedom of expression, they changed their stance to neutral.
SAG-AFTRA isn’t aiming to stop filmmakers from utilizing AI for mimicking acts, but they are focusing on obtaining consent from actors and performers before their likenesses are employed without their approval.
One proposal, referred to as AB 2602, suggests that any contracts involving AI performances should explicitly define the purpose of the contract. Typically, these performance contracts might include broad rights to likenesses, extending across various platforms and media, such as “throughout the universe” or “in all forms existing now or hereafter developed.” This bill aims to clarify that such contracts do not automatically grant the power to create an AI duplicate, unless the specific details of doing so are clearly outlined.
This bill, referred to as AB 1836, expands the same concept to estates of deceased artists. It allows these estates to approve the creation of an AI duplicate of the artist for a period of 70 years following the artist’s demise.
I had the privilege of witnessing Governor Newsom standing beside Fran Drescher, president of our esteemed acting union, Joely Fisher in her role as secretary-treasurer, and Duncan Crabtree-Ireland, our dedicated executive director, as they all signed crucial bills together. What an inspiring gathering of talent and leadership!
SAG-AFTRA advocates for a bill known as the No Fakes Act in Congress, aiming to prohibit unauthorized replications of individuals such as performers, among others.
“They say as California goes, so goes the nation!” Drescher said in a statement.
Read More
- ACT PREDICTION. ACT cryptocurrency
- W PREDICTION. W cryptocurrency
- PENDLE PREDICTION. PENDLE cryptocurrency
- Hades Tier List: Fans Weigh In on the Best Characters and Their Unconventional Love Lives
- Smash or Pass: Analyzing the Hades Character Tier List Fun
- Sim Racing Setup Showcase: Community Reactions and Insights
- Understanding Movement Speed in Valorant: Knife vs. Abilities
- Why Destiny 2 Players Find the Pale Heart Lost Sectors Unenjoyable: A Deep Dive
- NBA 2K25 Review: NBA 2K25 review: A small step forward but not a slam dunk
- How to Handle Smurfs in Valorant: A Guide from the Community
2024-09-17 22:18