Goldfish unveil new name for iconic Cheddar crackers

As a child of the ’80s and a lifelong gamer, I can’t help but feel a twinge of nostalgia upon hearing about Goldfish’s latest move. Growing up, those fish-shaped crackers were a staple snack, often accompanying long gaming sessions or late-night study sessions. The news that they’re renaming their classic Cheddar flavor to Chilean Sea Bass has me feeling like an old-timer, reminiscing about the good old days.


To pay tribute to the grown-ups who cherished Goldfish during their childhood, the brand has revealed a completely fresh moniker for their Cheddar snack.

Since the ’60s, people worldwide have taken a liking to Goldfish crackers, as they were initially introduced with a few flavor options that quickly won hearts.

The “snack that smiles back” is a fish-shaped cracker with an engraved smile. While the Cheddar option has continued to reign supreme, Goldfish also comes in a variety of flavors like Pizza, Parmesan, and Pretzel.

Lately, Goldfish unveiled some fresh flavors aimed at younger generations, such as Old Bay and Frank’s RedHot Goldfish.

Hey there! As someone who fondly remembers munching on those cheerful fish-shaped crackers back in the day, get ready to be amazed again by yours truly, Goldfish. We’ve got something truly unique waiting for you!

Keeping seniors in consideration, starting from October 23rd (Wednesday), Goldfish’s Cheddar-flavored crackers will be called Chilean Sea Bass in the future.

Goldfish unveil new name for iconic Cheddar crackers

Danielle Brown, Vice President of Goldfish, stated that everyone loves Goldfish, and the inclusion of Chilean Sea Bass flavor is a fun wink to adults, signifying that even our fish-shaped snacks cater to more mature palates.

As a devoted fan, I’ve recently discovered some fascinating insights about our beloved Goldfish snacks! According to data from Circana Omni Consumer Scan Panel in 2023, half of the Goldfish buyers are grown-ups like me. That’s right, we adults have a soft spot for these crunchy, tasty treats!

Although these Chilean Sea Bass-branded crackers have undergone a special edition makeover, they retain the same flavor and appearance as classic Cheddar Goldfish, since they’re an accurate recreation of the popular snack.

Interested shoppers can explore and purchase the latest Chilean Sea Bass from Goldfish online via ChileanSeaBassCrackers.com. While supplies last, a special offer is in place where you can buy two bags for just $7.38 each. Moreover, fresh stocks will be restocked daily until October 30 at 9:00 AM Eastern Time.

Just like before, customers can continue to discover Cheddar Goldfish, alongside other popular flavors from the same brand, on store shelves as usual.

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2024-10-23 16:18