Media titan Fremantle is significantly expanding its presence in sports by establishing a specialized international division.
Fremantle Sports plans to broaden its sports-related content by creating non-fiction documentaries, innovative digital formats, and collaborating with teams specializing in entertainment, documentaries, drama, and film. The company aspires to substantially increase its existing sports offerings, with a current portfolio that encompasses popular series such as the “All or Nothing” franchise on Amazon, “The World At Our Feet” for Disney+, “My Name is Francesco Totti” by Wildside for Sky, and “Los Williams” for ETB in Spain and Netflix.
In this newly established division, we’ll be concentrating on aiding Fremantle’s brands in creating both scripted and factual content. Additionally, we’ll delve into the creation of innovative, multi-platform content formats.
Owain Walbyoff, previously the chief commercial officer at Banijay who later took on a consultancy role with Fremantle, has been appointed as the director of sports at Fremantle. In this position, he will oversee and shape Fremantle Sports’ strategic direction. The new sports division was initiated by Amelia Brown, CEO of Fremantle UK, Gabriella Carriere, group head of strategy, Georgette Schlick, CEO of Fremantle Northern Europe, Jeff Hasler, president of original productions, and Mark Reynolds, global head of documentaries and factual.
As a movie enthusiast, I’m thrilled to share that we’re taking a bold leap forward in our journey, venturing into the expansive realm of sports productions as part of our strategic growth plan. This move comes on the heels of our remarkable success across our drama and film, as well as documentaries divisions, which have consistently fueled our growth.
As a movie reviewer, I’m ecstatic to share my excitement about the outstanding team of creators we have assembled for this genre. With Fremantle Sports leading the charge under the watchful eyes of Amelia, Gabriella, Georgette, Jeff, Mark, and Owain, we’re taking our already solid foundation and pushing it to new heights. Get ready for an unforgettable journey as we deliver captivating sports narratives and innovative formats that will ignite the emotions and aspirations of sports enthusiasts worldwide.
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2025-04-08 12:18