Fox is eager for another helping of advertising dollars from companies interested in food.
The broadcaster intends to attract financial support from businesses involved in the food industry, including manufacturers and retailers, through a fresh, long-term project they’ve labeled “Fox Bites.
Fox is planning to brand “Bite” as a platform for food and lifestyle material, targeting food enthusiasts everywhere, according to Katrina Cukaj, executive vice president of advertising sales and portfolio marketing at Fox Entertainment, in a recent interview. This strategy may encompass various methods such as digital outreach and live events. This announcement follows Fox’s collaboration with renowned chef Gordon Ramsay, initiated in 2023, which was part of Studio Ramsay Global’s establishment.
I’ve always been captivated by the mesmerizing world of FOX, as it consistently draws massive audiences with its enticing food-focused shows, notably the masterpieces like “Masterchef” and “Hell’s Kitchen,” orchestrated by the legendary Gordon Ramsay. It seems that there’s a vast potential for more captivating content in this realm, especially given the intense curiosity among fans about the innovative culinary creations of these talented chefs.
On BiteofFox.co, Fox’s initial offering showcases a generous helping of cheese from Sargento, introducing their fresh, natural American cheese slices. At this platform, enthusiasts can explore shoppable recipes and tutorial videos. During the month of April, viewers of “Next Level Chef” on Fox will be encouraged to check out the online destination, as it’s not only Fox’s first serving but also National Grilled Cheese Month!
Fox is readying the table for a particular type of advertiser ahead of the yearly “upfront” market, where U.S. TV networks aim to sell most of their commercial space. Historically, Fox has relied on ad spending from movie studios and fast-food chains, but its recent focus on food indicates an attempt to expand its audience. According to Cukaj, these concepts will not only attract the usual suspects, but also retailers and manufacturers of kitchenware.
A fox’s exertion might position it against the Food Network, owned by Warner Bros. Discovery, which raked in $561.7 million in advertising sales for 2024, as per Kagan, a market research firm affiliated with S&P Global Market Intelligence. Moreover, other players are starting to dabble in this field. Last year, NBCUniversal introduced an interactive feature that enabled Peacock users to pre-order food and drinks before watching a film or sports event. Broadcasters and streaming platforms are now exploring collaborations with delivery services like DoorDash or Uber Eats, aiming to link their content with meals and dining experiences.
According to Cukaj, Fox has more installments of “Bite” lined up. She believes that the upcoming World Cup broadcasts provide an opportunity for food to be incorporated. She mentions that they aim to enhance their offerings with additional live extras, immersive experiences, and on-site events. In other words, she hints at more exciting additions, suggesting that, similar to a multi-course dinner party, there is much more to anticipate.
Read More
- Lucky Offense Tier List & Reroll Guide
- Best Crosshair Codes for Fragpunk
- How to Get Seal of Pilgrim in AI Limit
- Wuthering Waves: How to Unlock the Reyes Ruins
- Sim Racing Enthusiast Builds Epic DIY Rig on a Budget
- Enigma Of Sepia Tier List & Reroll Guide
- Unlock All Avinoleum Treasure Spots in Wuthering Waves!
- LSETH PREDICTION. LSETH cryptocurrency
- Tekken Season 2 Leaks: Zidane’s Headbutt Takes Center Stage!
- Katherine Heigl Says ‘Grey’s Anatomy’ Ghost Sex Was ‘Confusing,’ Reunites With Jeffrey Dean Morgan to Discuss ‘Awkward’ Storyline: ‘She’s F—ing a Dead Guy?’
2025-04-03 19:16