Over several iterations, from the original PlayStation to the PS5 Pro, graphics have consistently been a significant factor driving console marketing. However, former Sony president Shuhei Yoshida proposes that perhaps it’s time for Sony to broaden its focus in video game development, so as to gain popularity beyond just visual aesthetics.
So far, PlayStation’s identity has been shaped by principles like ‘innovative graphics’, which have persisted since the era of Ken Kutaragi. Users have come to anticipate this from PlayStation games. However, it’s high time we re-evaluate this. Of course, I believe we should continue to offer top-tier graphics for those who desire it. But, in order to stay relevant and appealing to a wider audience, we must adapt our approach.” – Yoshida, speaking to AV Watch (translated by Genki)
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Sony often emphasizes graphical excellence in many of its exclusive first-party games, such as the visually stunning The Last of Us Part 2 Remastered. The company has been committed to delivering photorealistic visuals in numerous major titles. However, there are exceptions like Astro Bot, and generally speaking, Sony leans towards a level of realism with its exclusive games. On the other hand, Take-Two Interactive’s CEO, Strauss Zelnick, anticipates that games featuring live-action-like visuals may soon become a reality.
It’s important to note that games aimed at realism may become outdated over time due to increasing production costs. This issue has been acknowledged by former Sony executive Shawn Layden, who considers the AAA video game market as unsustainable because of escalating development expenses. To address this challenge, Sony is focusing on enhancing its game development process using AI and machine learning technologies.
It’s worth noting that Andy Gavin, one of the co-founders of Naughty Dog, has shared the reason behind their decision to sell the studio to Sony in 2001. Essentially, the high production costs for their games drove this choice. For instance, it cost around $100,000 to develop Rings of Power in 1992, about $1.6 million for the first Crash Bandicoot game released in 1996, and another $1.6 million for Jak and Daxter in 2001.
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2025-04-01 19:39