
Michelob Ultra is giving one lucky soccer fan the chance to win $90,000 by working for 90 minutes at the final match of the 2026 FIFA World Cup.
The beer company is now accepting applications for a unique, temporary job: “Superior Player of the Match Chief Trophy Officer.” This role will be active during the championship game on July 19th.
The chosen candidate will present the Player of the Match award on the field, placing them in a highly visible position during a globally popular sporting event.
Michelob ULTRA offering $90K for 90 minutes at World Cup final
The job description says they’re looking for enthusiastic and driven soccer fans who can perform well under pressure.
Okay, so I’m looking at this job, and the perk is insane – two tickets to the 2026 World Cup final, plus full access to everything! The only catch is I’d have to be free on Sunday, July 19th. Seriously, that’s all they’re asking for in return for World Cup final tickets!
Participants will earn $90,000 for completing the 90-minute match, which is among the most lucrative short-term opportunities for fans involved in the tournament.
Kevin Hart, the actor and comedian, supported the campaign, saying it offered a truly incredible opportunity. He was so impressed, he even jokingly applied for the position himself! He explained that going from watching the FIFA World Cup 2026 as a fan to actually attending the final match is a dream come true for many.
He expressed his enthusiasm about working with Michelob ULTRA to offer one fan an unforgettable experience.
People 21 and older can enter for a chance to win by creating a 90-second video explaining why they’d be a great fit. You can submit your video on the Michelob Ultra website or share it on social media with #ULTRACTO and #contest. The deadline to apply is May 29, 2026.
This campaign is part of a rising trend where food and drink companies create attention-grabbing ‘dream jobs’ to connect with their fans.
This year, both Wendy’s and Burger King created unique job opportunities centered around food. Wendy’s offered $100,000 to someone to taste-test their menu, and Burger King hired a specialist—a “Whopperologist”—to focus solely on perfecting their Whopper burger.
I saw Pizza Hut did something really cool! They had this contest called “Crust Connoisseur” where one lucky fan could win free pizza for a whole year – basically getting paid to eat pizza! It was a fun way to promote their brand, and honestly, who wouldn’t want that job?
Michelob ULTRA is expanding its campaign internationally, connecting it with the final match of the 2026 FIFA World Cup and reaching a global audience.
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2026-05-06 16:19