Elon Musk has once again garnered attention within the gaming community, a feat he’s achieved before through controversial actions like allegedly cheating in Path of Exile 2, which he defended by claiming it was impossible to beat players from Asia. More recently, he made unfavorable comments about Assassin’s Creed: Shadows, prompting an official response.
Ubisoft vs Elon Musk
The journey began when Mark Kern, previously employed at Blizzard and commonly recognized as Grummz online, shared a post. This post included an advertisement for ‘Shadows’ created by the contentious figure HasanAbi, which presented a critical view of Ubisoft’s promotional strategies.
One could gather significant insights into Ubisoft by observing the substantial financial resources they allocate towards streamers who promote controversial topics like terrorism.
In this post, Elon Musk took the time to share his thoughts. Initially, he accused Hasan of being dishonest and later criticized the game he was promoting as being objectively poor, solely for monetary gain. This comment didn’t go unanswered, as the person managing the Assassin’s Creed account on X platform retorted with a brief jab about Hasan’s alleged cheating in Path of Exile 2.
Is that what the guy playing your Path of Exile 2 account told you?
The response has become incredibly well-received, currently viewed approximately 15 million times. Additionally, it has received 360,000 likes, a number that pales in comparison to Elon’s 20,000. This indicates that the users have largely supported the game, and in the comments, they often made light of the billionaire.
As a gamer, I hopped back onto the discussion thread and shared a screenshot of an article highlighting that Shadows is indeed selling decently, but it’s not quite reaching the heights of Valhalla or other standout games from 2025 like Split Fiction. The game administrator quickly responded, and their message earned a whopping 157,000 likes.
Our game is out.
Ubisoft too tackled the subject by sharing an image featuring the characters from the series, accompanied by this message:
Where other men blindly follow the truth… Remember, nothing is true.
Paradox of big AAA games
The matter was tackled by various key figures in the field, including journalist Tom Henderson who posted a GIF on the X platform, expressing admiration for Ubisoft’s clever retort. On the other hand, Michael Douse, the head of Larian Studios’ publishing division, approached this topic with a broader and more serious perspective.
I get that you can dislike a game, even detest it. I get the intense feelings when a game goes against your core values. However, what I don’t comprehend is disliking things solely based on someone else telling you to do so. Remember to keep your passions authentic and personal!
In the comment, he noted that major AAA games don’t reach a broad audience as expected, primarily because their production costs are high, limiting their accessibility. Essentially, these games need to be financially viable, so they can’t afford to take many risks or present innovative ideas. Companies tend to prioritize avoiding alienating casual players over potential dissatisfaction among dedicated fans.
The assertion suggests a conundrum arises because the majority of prominent game titles tend to receive scores between 70 and 80 on Metacritic. However, this isn’t due to a lack of skill among their creators; rather, it’s because they operate within a system that is structured in that manner.
Deviating from the norm and making bolder choices may lead to either triumph or setback, and such accountability can be daunting. Sticking with familiar methods offers more security, ensuring a consistent income stream.
Instead, this issue seems more about financial risks inherent in the structure of publicly-traded corporations, rather than it being related to individuals.
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2025-03-26 17:02