Edinburgh TV Festival Unveils Frontiers Strand Lineup Joining Headliner Will.I.Am (EXCLUSIVE)

As a film enthusiast who has spent decades immersed in the ever-evolving world of media and entertainment, I am thrilled to learn about the innovative lineup for the Edinburgh TV Festival‘s new “Frontiers” strand. The announcement that Will.I.am will be speaking on AI and the future of creativity is particularly intriguing, as his experience in music, technology, and multimedia projects makes him a thought leader in this space.


At the Edinburgh TV Festival’s innovative “future-focused” Frontiers segment, Will.I.am will be accompanied by various speakers. Among them are Jordan Schwarzenberger, manager of The Sidemen, as well as HaZ Dulull, Yammy, ShxtsNGigs, Ben Zand, Fitwaffle, Ash Holme, Elz the Witch, Chris Clements from Wimbledon digital products, and Danny Lorimer, head of creative strategy at Cowshed Collective. This strand, which is backed by Screen Scotland, intends to explore the future of television while drawing inspiration from related fields such as digital media, gaming, and brands. Some topics under discussion will be “The Emergence of the Telly-Verse: Where TV Intersects with Gaming,” “Digital Natives: Born, Bred, and Thriving,” and “Reviving the Past: Transforming Classic Content into Digital Successes.”

Will.I.am will speak on AI and the future of creativity.

The team in charge of choosing the lineup for this new initiative, Frontiers, included Channel 4’s senior digital commissioning editor Laura Marks, Strong Watch Studios co-founders Thom Gulseven and Ben Powell-Jones, BBC daytime commissioning editor Muslim Alim, Jungle Creations CEO Melissa Chapman, Arcade Media co-founder Jordan Schwarzenberger, and CoLab X co-founder and CEO Matt Ford. Rowan Woods, the creative director of the Edinburgh TV Festival, expressed his enthusiasm for the diverse and innovative creators, strategists, and brands in the lineup who are pushing boundaries at the intersection of television and digital media. In a time when the industry is looking towards the future and pondering its direction, it’s intriguing to catch a glimpse of what that future might hold with this selection.

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2024-07-22 13:16