Disney-Reliance $8.5 Billion Media Merger Faces Antitrust Scrutiny in India Over Cricket Rights: Report

As a long-time follower of the Indian media landscape and cricket enthusiast, I find myself both intrigued and apprehensive about the proposed merger between Reliance and Walt Disney’s media assets in India. The potential for this combined entity to dominate the Indian entertainment industry is undeniable, with 120 TV channels and two streaming services at their disposal. However, the CCI’s concerns about the impact on competition, particularly in the realm of cricket broadcast rights, are valid and should not be dismissed lightly.


In India, authorities have preliminarily raised some doubts regarding the planned $8.5 billion union of Reliance and Walt Disney’s media properties within the nation, according to information obtained by Reuters on Tuesday.

As a passionate moviegoer putting it in my own words, I’ve heard whispers that the Competition Commission of India (CCI) has raised concerns about potential competition issues, largely stemming from the collective power this merged entity would wield over cricket broadcast rights. Cricket, being the beloved sport of the vast Indian populace and home to the world’s largest nation, is at the heart of these discussions.

In 2022, Disney lost the bid for streaming rights to the highly profitable Indian Premier League cricket tournament seasons from 2023 to 2027. These rights were acquired by Reliance’s Jio at an estimated cost of $3 billion each. Meanwhile, Disney Star secured both TV and digital rights for men’s and women’s international cricket events conducted by the International Cricket Council (ICC) from 2024 to 2027. As a result, Reliance and Disney now hold almost exclusive control over cricket rights in India.

As a movie enthusiast penning my thoughts, I find myself reflecting on the recent Disney-Reliance deal, which, if successful, promises to shape India’s entertainment landscape dramatically. This potential merger intends to birth our country’s largest entertainment conglomerate, boasting an impressive arsenal of 120 TV channels and two streaming services. This formidable lineup positions the yet-to-be-formed entity squarely against heavyweights like Sony, Zee Entertainment, Netflix, and Amazon in the competitive arena. However, the Combined Code of Conduct Issues (CCI) has emerged as a significant stumbling block on this path to dominance.

Based on information from Reuters, the antitrust authority has sent both Disney and Reliance official letters expressing their worries. They’ve been asked to provide reasons within 30 days as to why a detailed investigation shouldn’t be initiated. A source told Reuters that cricket is the major issue causing concern for the Competition Commission of India (CCI).

As a supporter, I’m excited to be part of this upcoming merger, which will primarily be under the control of Reliance and its Viacom18 subsidiary, led by Asia’s wealthiest individual, Mukesh Ambani. This unified entity is poised to seize valuable cricket broadcast rights across both traditional television and streaming platforms.

EbMaster has reached out to Reliance and Disney India for comment.

Following Sony Group Corporation’s abandonment of a two-year-long merger plan between their Indian TV and streaming services and Zee Entertainment Enterprises Limited (valued at approximately $10 billion), a new massive Indian entity has emerged instead.

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2024-08-20 19:18