A long-time game developer is urging studios to embrace artificial intelligence. Meghan Morgan Juinio, a former director at Sony Santa Monica, told IGN that AI is a helpful ‘tool’ to enhance developers’ work, not take their jobs. She believes those who don’t use AI may fall behind.
Juinio explained that things are likely to change, regardless of people’s opinions, and he wants to play a key role in shaping that change and how it’s implemented. He feels it’s important to be a leader in this process, as he currently understands it.
She added: “I think if we don’t embrace it, I think we’re selling ourselves short.”
Juinio explained that video game developers have been utilizing AI-assisted tools for years. She pointed to SpeedTree, which was used as early as 2006 in ‘The Elder Scrolls IV: Oblivion’ to create realistic trees and plants. Developers have long combined pre-made and custom-built elements, and generative AI is simply the next step in that process, she noted.
Just because developers can use generative AI doesn’t automatically mean it’s the right choice, according to Juinio.
As leaders in the gaming industry, we need to consider not only if we can use AI, but also whether we should. Each game is different, and what makes sense for one title now might not be right for another in the future, so it requires careful consideration on a case-by-case basis, she said.
Juinio emphasized that human developers are still essential for creating compelling games, noting that stories like the one in God of War resonate because they’re rooted in real human experiences.
Juinio isn’t alone in thinking AI could benefit video game development. Masahiro Sakurai, the creator of Kirby and a key figure in the Super Smash Bros. series, has stated that making big-budget games is currently difficult, but AI offers a potential solution. Glen Schofield, who co-created Dead Space, agrees, saying AI could help fix the struggling games industry.
Sony and EA Sports have both been leveraging AI to improve their game development processes. Sony notes that AI, specifically machine learning, helped accelerate the creation of Marvel’s Spider-Man 2, while EA Sports believes AI and machine learning were crucial to the quality of their upcoming game, CFB 25.
Developers recently laid off from Candy Crush’s team at Activision Blizzard report they’re being replaced by the AI tools they actually built. A Financial Times report suggests Electronic Arts (EA) is also considering using more AI to speed up game development, especially now that it’s being taken private. EA employees are worried about this sale, fearing widespread job losses and the potential closing of studios.
A recent survey found that 30% of game developers are concerned about the negative effects of generative AI on the video game industry, a 12% increase since last year. Developers expressed worries about issues like copyright infringement, the environmental impact of AI, and potential biases within AI programs.
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2025-10-22 16:09