Itâs not every day that something worth less than a poorly invested toenail clipping on the grand scale of finance manages to elbow its way into the top tier of investment intentions. Yet, here we are: nearly half of all ETF investors-45%, to be exact, which is basically the same as âa lotâ-are reportedly planning to dive headfirst into crypto ETFs. Thatâs right, folks. Cryptocurrency, the financial equivalent of a magic beans futures market, is now tied with boring, sensible bond ETFs in the âWhere Should I Probably Not Put My Life Savings?â poll conducted by Schwab Asset Management. Bonds! The gray-haired granddads of finance! And theyâre neck-and-neck with digital pirate treasure. Who saw that coming? (Spoiler: Not Eric Balchunas.)
In Schwabâs flashy new report, ETFs and Beyond-because nothing says financial insight like pretending youâre introducing a franchise reboot-52% of investors said theyâre eyeing US equities, the sensible choice, like wearing socks with sandals because at least your feet are covered. But crypto ETFs and bond ETFs each snagged 45%, placing them in a very awkward financial photo finish. Itâs like discovering your rebellious teenage nephew and your accountant uncle are tied in a limbo contest at a family reunion. Oneâs doing backflips; the otherâs slowly lowering himself while muttering about compound interest.
Enter Eric Balchunas, Bloombergâs senior ETF analyst and the guy who probably dreams in pie charts. On a recent X post (formerly known as âwhatever that bird app is calledâ), he scratched his head and publicly wondered if the entire market had been slipped a bad batch of financial optimism. âThis was also shocking to see crypto tied with bonds for second place,â he said, likely while sipping tea and glaring at a Bloomberg terminal like it betrayed him. âMajorly punching above weight given crypto is 1% of total ETF AUM while bonds are 17%.â
Translation: crypto is the pocket change you forgot in last winterâs coat, and bonds are your entire retirement fund. Yet somehow, theyâre equally tempting. This isnât financial maturity. This is financial brunch-everyone showing up for the mimosas, pretending itâs about the eggs Benedict.
The survey-conducted on 2,000 individuals aged 25 to 75, all possessing at least $25,000 in investable assets and the audacity to think they know what an ETF is-might sound scientific. But letâs be honest: polling 2,000 people about investments is like asking 2,000 ducks about pond management. Half of them have traded ETFs in the last two years, which, in fairness, means theyâve at least clicked past the âWhatâs an ETF?â popup without reading it.
Millennials: Because Broke Is a Lifestyle, Not a Flaw
As usual, Millennials are leading the charge toward questionable life choices, now extended to their portfolios. 57% of Millennial respondents-born between 1981 and 1996, which means they remember dial-up and also think avocado toast explains the economy-are planning to invest in crypto ETFs. Thatâs more than the 41% of Gen Xers, who remember life before the internet and still donât fully trust it, especially when it involves âdigital wallets.â đ¤đł
Baby Boomers, bless their yield-curve-loving hearts, are having none of it. Only 15% expressed interest in crypto ETFs, which probably translates to âI still think Bitcoin is a brand of calculator.â Theyâre over there in the safety of bond-land, drinking prune juice and collecting pension statements like trading cards.
As Balchunas put it, the whole survey was âsuper-optimistic.â Sure, if your definition of optimism includes hurling money at volatile markets while whispering, âThis time itâs different.â But at least the kids are enthusiastic! Nothing says âfinancial futureâ like a generation raised on instant gratification trying to ETF their way into early retirement. đđđ
Low Cost or Low IQ? The ETF Appeal
According to the report, the biggest reasons people love ETFs are their low costs and accessibility. 94% of respondents said ETFs help keep portfolio costs down-yes, yes, very thrifty-while about half agreed they allow access to âniche or targeted strategies.â Translation: âI can now gamble on lithium mining in Mongolia without having to move there and marry a local chieftain.â
David Botset, managing director at Schwab, waxed poetic about the ârapid transformationâ of investing, which apparently now includes individual investors dabbling in everything from AI to clean water ETFs-because nothing says âdiversificationâ like betting on whether robots will steal your job or filter your tap.
âETF investors are at the forefront of this evolving landscape. They are using ETFs, which now outnumber individual stocks in the US, not only for low-cost core portfolio investments but also to explore the expanding universe of investment opportunities.â
Thatâs one way to put it. Another? âTheyâre using ETFs to buy tiny slices of everything until their portfolio looks like a financial pizza someone dropped on the sidewalk-but hey, itâs technically diversified.â
So there you have it: crypto ETFs, the financial wolverine, small in size but scrappy in ambition, clawing its way into investorsâ hearts and portfolios. Whether this is genius or mass self-delusion wonât be known until the next market correction, at which point someone will definitely tweet, âI told you so,â and feel very smug for approximately eight minutes. đđ°ď¸
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2025-11-07 05:51