CNN’s Newest Streaming Product Set to Debut in Fall

by

CNN’s second endeavor in creating a streaming service targeted towards a younger demographic is set to launch this autumn, following several hints from the corporation and an increasing awareness that their traditional service may struggle to attract a broader audience again.

As a movie critic, I’m excited to share some intriguing insights from my latest scoop. Executives at our studio, backed by Warner Bros. Discovery, have shared their upcoming strategy during a recent town hall meeting. Unlike the glitzy yet short-lived CNN+ launched earlier this year, aimed at captivating younger audiences but unfortunately closed down after Discovery Communications took over Time Warner’s media assets, our new service will be a fresh and engaging take on digital content. In the past few months, we’ve been subtly hinting at our upcoming digital plans, and I can hardly wait to see what we have in store!

Earlier, The New York Times covered discussions held at the town hall meeting. Further information will likely be unveiled on Wednesday during Warner Bros. Discovery’s presentation to advertisers, which is a part of the TV industry’s yearly “upfront” advertising market.

Mark Thompson, the CEO of CNN, has outlined a strategy to gain more followers by introducing a range of thematic products aimed at appealing to individuals interested in areas like wellness or travel. This new offering aligns with the recent subscription service introduced on CNN.com, which provides ad-free news and additional content for those who subscribe, behind a paywall.

This week, CNN is set to become the third significant television company to announce plans for a fresh streaming service. Fox Corp. has declared their intention to launch Fox One in the autumn, which will consolidate Fox News, Fox Sports, and Fox broadcast series under one umbrella. Disney’s ESPN is planning to reveal a new standalone service that grants sports enthusiasts access to all its services through a single platform. Each company has emphasized that these products are not meant to compete with their primary cable and broadcast operations. For instance, ESPN will provide the personalization features integral to its streamer to cable subscribers via its mobile app.

Read More

2025-05-13 22:08