CNBC Strikes Distribution Deals With Apple, Roku for CNBC+

The future of CNBC may not entirely take place on CNBC.

Starting on Wednesday afternoon, users can access CNBC+’s live-streaming business news content from the U.S., Europe, and Asia on both Apple TV and Roku devices. This service, which includes a library of past U.S. shows, is available for purchase with a monthly subscription fee of $14.99.

In a recent interview, KC Sullivan, president of CNBC, emphasized that nothing is more critical than real-time updates throughout the day, and ensuring we deliver this content to our viewers whenever and however they prefer is our top priority.

A substantial number of CNBC’s subscribers follow the network’s daily market updates away from home. Executives assume that these viewers might be interested in a service that allows them to watch programming during their commute on the train or while multitasking on a trading floor. Currently, CNBC+, which is yet to receive extensive promotion, has already surpassed its subscriber target by more than 50%. Early findings suggest some subscribers are forming regular viewing habits, as stated by Sullivan.

You can enjoy CNBC+ content by downloading the CNBC app from Apple or Roku devices. Additionally, you may subscribe to CNBC Pro for extra content, while pay-TV subscribers receive live U.S. feeds of CNBC. The company plans to expand CNBC+ availability on other broadband and streaming services soon.

CNBC is moving forward with this endeavor as the network prepares for a separation, which will also include several other cable networks owned by NBCUniversal. Comcast, its parent company, plans to divide most of its cable assets from the NBC and Telemundo broadcast networks, as well as the Peacock streaming service, during 2025.

Back in 1989, who would have thought about downloading a mobile app for streaming content outside NBC, when NBC and Cablevision launched the Consumer News and Business Channel (CNBC) and had Neil Cavuto as their first anchor? Fast forward to today, and cable TV viewing has significantly shifted towards streaming platforms. In fact, analysts predict that the number of CNBC’s main cable channel subscribers will decrease, from 62.7 million last year to just 59.6 million in 2025, according to Kagan, a research firm under S&P Global Market Intelligence.

Sullivan imagines additional methods to deliver CNBC content to individuals who are keen on financial news, not just through individual streaming subscriptions. He posits that for executives, traders, or anyone in the financial sector, CNBC is indispensable. He proposes the possibility of “business” opportunities to provide CNBC content to market professionals via their workplaces, similar to how various financial firms access a Bloomberg terminal.

Sullivan states, “Many businesses recognize the importance of CNBC’s content, and I believe they would benefit from making it accessible to their staff and management. It’s quite valuable, and I consider this a promising prospect.

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2025-04-02 17:19