Chips Ahoy is collaborating with Stranger Things on a brand-new, restricted-time cookie that takes inspiration from the series’ mysterious parallel universe, and it marks their debut of fruit filling.
This cookie showcases a chocolate foundation, embedded with fudge chunks, and a vibrant red strawberry-infused core symbolizing the portals to the Upside Down. It’s the inaugural Chips Ahoy cookie to incorporate a fruity-flavored center.
The packaging showcases a radiant-at-night aesthetic and a vintage vibe that harks back to the ’80s brand motif, mirroring the timeframe where Stranger Things takes place.
The item is set for release across the country on August 11, but you can get early access by participating in a special pre-purchase event.
The latest cookie, freshly arrived from the Upside Down, is now available – it’s Chips Ahoy! x Stranger Things! Mark your calendars, as it hits stores on August 11th for a limited time!” (Posted on X)
Introducing our freshly baked cookie, hailing from the Upside Down world! It’s Chips Ahoy! with a touch of Stranger Things magic! Available starting August 11th, but only for a limited period!
— Chip (@ChipsAhoy) July 21, 2025
AR game offers exclusive merch and in-universe prizes
Instead of scanning a QR code on the product’s packaging or visiting its website, fans can engage in an immersive augmented reality game themed around Stranger Things. This interactive experience transports players into a digital version of the Upside Down, where they search for hidden cookies and boost their “happiness” levels to secure prizes. The rewards for winning include official Stranger Things merchandise and a guitar resembling Eddie Munson’s model from Season 4.
The promotional effort aligns with the approaching prelude to Stranger Things Season 5, set for a multi-part release: four installments on November 26, followed by three on December 25, with the concluding episode premiering on December 31.
On multiple occasions, it’s not uncommon for a well-known cookie brand to team up with a well-loved television program. For instance, as far back as the year 2024, Oreo introduced a special Star Wars themed collection.
Read More
- Who Is Harley Wallace? The Heartbreaking Truth Behind Bring Her Back’s Dedication
- 50 Ankle Break & Score Sound ID Codes for Basketball Zero
- Basketball Zero Boombox & Music ID Codes – Roblox
- 50 Goal Sound ID Codes for Blue Lock Rivals
- 100 Most-Watched TV Series of 2024-25 Across Streaming, Broadcast and Cable: ‘Squid Game’ Leads This Season’s Rankers
- League of Legends MSI 2025: Full schedule, qualified teams & more
- Summer Games Done Quick 2025: How To Watch SGDQ And Schedule
- The best Easter eggs in Jurassic World Rebirth, including callbacks to Jurassic Park
- All Songs in Superman’s Soundtrack Listed
- Lost Sword Tier List & Reroll Guide [RELEASE]
2025-07-21 16:49