As a seasoned film enthusiast who has witnessed the ebb and flow of the global cinema landscape over the past few decades, I must say that the recent box office performance in China during their National Day holiday season is an intriguing mix of highs and lows.
During China’s significant National Day holiday period, the box office saw a decrease of 23%, as reported by Maoyan, a prominent ticket-selling platform.
From Tuesday of the previous week until this past Monday, total nationwide earnings averaged around RMB300 million ($42.5 million) per day, accumulating to approximately RMB2.10 billion ($297 million), according to Maoyan Research Institute. Over the same seven-day span, a total of 52 million tickets were purchased.
As a devoted cinephile, I found myself utterly captivated by the powerful war flick, “The Volunteers: Battle of Life and Death,” which reigned supreme at the box office with an impressive RMB805 million ($114 million) in earnings. What truly stood out was the substantial number of tickets sold to groups, suggesting a deep connection with families, perhaps due to its engaging storyline.
In the box office race, the crime movie “Tiger Wolf Rabbit” earned the second spot with a revenue of approximately RMB359 million ($50.8 million), just behind “Bureau 749,” a sci-fi film that made RMB356 million ($50.4 million). Jackie Chan’s action-comedy “Panda Plan” landed in fourth place with RMB215 million ($30.5 million). The fifth position was held by “High Forces,” starring Andy Lau, which brought in more than RMB170 million ($24.1 million) at the box office. Interestingly, “High Forces” showed the strongest performance among the top five films in major cities.
In recent times, China’s movie box office earnings have grown to be more tied to specific seasons like Lunar New Year, summer, National Day, Dragon Boat Festival, and holidays influenced by marketing campaigns such as Valentine’s Day and Chinese Valentine’s Day. This year, a decline in revenue during the National Day week indicates that it is unlikely for this year’s overall downturn to be corrected.
So far in 2023, the box office earnings are falling short by a billion dollars compared to what they were at this time last year, amounting to $5.17 billion (or approximately RMB36.7 billion). This is a significant decrease of over 22% compared to the $6.69 billion (or approximately RMB47.5 billion) that was earned during the same period in 2022.
Even though movie ticket sales have dropped significantly, Maoyan indicates that there are some positive aspects to note. For the second year in a row, an impressive five films managed to earn over 100 million RMB ($14.5 million) each at the box office. Furthermore, on the first day of the holiday alone, box office sales reached a staggering RMB494 million ($70 million), setting a new record for the highest single-day gross during China’s National Day season over the past three years.
According to Maoyan’s data, there has been a progressive resurgence of regular and frequent cinema-goers over the past three years. This could indicate that the practice of going to the movies is growing in popularity.
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2024-10-08 13:16