As a longtime movie enthusiast who has witnessed the ebb and flow of cinema trends across various cultures, I must say that the recent success of “Alien: Romulus” in Chinese cinemas is quite a sight to behold. It’s not every day you see a franchise with relatively shallow roots in a particular market manage to secure such strong box office figures.
In Chinese theaters, “Alien: Romulus” had a powerful debut over the weekend, outperforming “Detective Conan: The Million Dollar Pentagram,” the Japanese animation film, on both Saturday and Sunday.
In China, the movie “Alien: Romulus” grossed approximately RMB186 million (around $26.2 million) during the weekend from Friday to Sunday, as per data provided by Artisan Gateway, a consultancy firm. Approximately $5.02 million of that was generated from Imax screens.
The numbers are impressive given that most Hollywood movies have faced difficulties in recent years (the last five), contrasted with the audience-friendly environment of the early 2010s, during which western values resonated more deeply and domestic films were less popular.
As a devoted fan, I must acknowledge that the box office performance of “Alien Covenant” was impressive, given its limited popularity in China due to the franchise’s shallow roots here. In June 2017, “Alien Covenant” raked in $29.1 million during its opening weekend, eventually amassing a total of $45.5 million. However, its predecessor, “Prometheus,” did not grace Chinese theaters with its presence back in 2012.
Over the weekend, “Alien: Romulus” didn’t dominate entirely. On its opening day on Friday, it was outperformed by “Detective Conan: The Million Dollar Pentagram,” as per local data providers. However, on Saturday, roles were reversed. By Sunday, “Detective Conan” had slipped to third place. Early preliminary data for Monday suggests that “Detective Conan” will regain its second position, falling behind “Alien: Romulus” once more.
Artisan Gateway indicates that “Detective Conan” earned a total of approximately RMB119 million (equivalent to $16.7 million) from Friday to Sunday, placing it in the second position.
The latest movie title, which was the top Chinese film for the weekend and garnered third place overall, is “Go for Broke” (also known as “Chong Sheng”). This crime-action flick made approximately RMB102 million ($14.3 million) in just three days, although it ranked second on Sunday’s daily charts. The film is directed by Marc Ma, a talented individual who has transitioned from acting to writing, directing, and producing. Last year, he helmed “Wolf Hiding.” In “Go for Broke,” the story revolves around a man whose family suffered at the hands of drug dealers. Seeking vengeance, he covertly collaborates with the police to dismantle a dangerous criminal organization.
“The blockbuster family drama film ‘Successor,’ currently China’s top-grossing movie of the summer, brought in an additional $8.8 million this week, landing it at the fourth spot. Since its release on July 16, ‘Successor’ has accumulated a staggering RMB3.13 billion ($441 million) at the box office.”
In its second weekend, the Chinese animated fantasy film titled “White Snake: Afloat” brought in approximately RMB 49.5 million ($7 million), moving down to fifth position. The movie initially debuted on Qixi Day (Chinese Valentine’s Day) and made $19 million over two days. After a nine-day run, its total earnings have reached $41.8 million.
A significant number of reports broadcast in China’s official news outlets have highlighted impressive earnings during the informal summer movie season, accumulating a total revenue of approximately 10 billion Chinese Yuan (around $1.4 billion) between June 1 and August 17.
Two popular Hollywood summer movies currently screening in Chinese theaters have surpassed the significant $50 million earnings milestone. “Despicable Me 4” has made approximately $53 million, while “Deadpool & Wolverine” has raked in around $58 million, as reported by Chinese data providers.
Artisan Gateway has disclosed that the revenue generated between June 1 and July 31 this year was approximately RMB7.6 billion ($1.1 billion), representing a 41% decrease compared to the same two-month period in the previous year. This implies a year-to-date box office shortfall of $4.48 billion, which translates to a deficit of around 20.7%, or nearly $1 billion, relative to projections for 2023. Interestingly, this decline occurred despite an increase of 4.6% in the number of active cinema complexes, now totaling 12,515 as per state media reports.
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2024-08-19 07:46