Chick-fil-A is experimenting with a new type of restaurant dedicated solely to beverages. Unlike typical Chick-fil-A locations, this spot won’t serve any food – no chicken, fries, or anything else to eat.
Chick-fil-A is launching a new brand called Daybright in the Atlanta area in 2025. Run by their Red Wagon Ventures group, Daybright will focus on drinks like coffee, smoothies, and juices, and will offer a food menu that’s still being developed. Unlike traditional Chick-fil-A restaurants, it won’t serve the chain’s usual menu items.
So, I heard that Daybright, Chick-fil-A’s new place, isn’t going to have the usual stuff like waffle fries or nuggets. They’re really trying to make it feel different from a regular Chick-fil-A, so they’re keeping the menus separate. It’s a bit weird, honestly, but I get they’re going for a different vibe.
A new lane for Chick-fil-A
Red Wagon Ventures started as a way to develop new ideas outside of the company’s core business. The name comes from founder Truett Cathy’s early days – he used a red wagon to deliver Coca-Cola around his neighborhood as a child.
Okay, so there’s this new drink place called Daybright popping up, and it seems like everyone’s trying to compete with Starbucks now when it comes to custom drinks. It’s kinda crazy! Remember CosMc’s, McDonald’s attempt at this? That didn’t last long – it closed after less than two years. But hey, at least some of their cool sodas are going to show up at regular McDonald’s locations, which is a win for us gamers who need a sugary boost!
Chick-fil-A and McDonald’s aren’t alone in creating separate, specialized restaurants. KFC, the well-known chicken chain, launched ‘Saucy by KFC’ in December 2024, a new concept centered around a variety of sauces designed to enhance their chicken.
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2025-09-26 19:48