Game Pass Ad Tier Could Come Next, Expert Says
Daniel Ahmad, an analyst at Niko Partners, believes Microsoft is counting on its console gamers to remain dedicated to Game Pass, even with the price increase. The company is also expanding its game releases to competing platforms like the PS5 and Switch 2, alongside its continued focus on PC gaming. Ahmad also proposes that Microsoft might introduce an ad-supported tier for Game Pass to ensure the service’s long-term viability.