Sneak King May Never Return Because The Burger King Mascot Was Too Creepy
So, I was reading an interview with Burger King’s marketing chief, Joel Yashinsky, over on IGN, and apparently, they had to ditch the Creepy King. He explained that other places like McDonald’s were killing it with mascots that families loved, and to stay profitable, BK needed to go in that direction. Basically, the Creepy King just wasn’t bringing in enough business, so he had to go.