New McDonald’s Christmas AI ad is causing a stir. “It’s the most terrible time of the year”

McDonald’s Netherlands launched a unique holiday ad created entirely using AI. Instead of showing the typical cheerful holiday scenes, the ad humorously portrays the often-chaotic and stressful reality of the season. Developed by TBWA\NEBOKO, the ad exaggerates common holiday struggles – things that would be difficult or expensive to film with real people – and positions McDonald’s as a small source of comfort amidst the craziness.








