Xbox Competes More With TikTok Than Other Consoles, Exec Says

In a recent interview with The New York Times, Xbox’s head of games, Matt Booty, explained the company is shifting its focus. He stated that Xbox is trying to reach players on the platforms they already use, which is why they’ve made Halo available on competing platforms. Booty emphasized that Xbox’s biggest challenge isn’t other gaming consoles, but rather competing for people’s attention with things like TikTok and movies.








