The Cannes Film Market is debuting a Village Innovation, an exclusive area focusing on technological advancements and innovation within the cinematic field.
The location will gather most of the events from Cannes Next, the main initiative focusing on innovation within the film industry, along with activities related to the newly created Immersive Market, centered around XR (Extended Reality) and professionals in the immersive field.
The presentations and demonstrations will highlight generative AI, real-time virtual production displays, and content exhibitions. Notable technology companies and emerging startups are anticipated to participate; further details about attendees will be revealed at a future time.
Guillaume Esmiol, head of Cannes Film Market, shared that the Village Innovation will display top examples of technology in cinema. It will provide practical insights through live presentations. He emphasized that this would establish a distinctive setting where film industry professionals can gain a more comprehensive grasp of these technologies, receive tailor-made strategies for their goals, and form valuable connections to progress further.
The new hub is situated at the Pantiero International Village, and it’s set to welcome accredited guests throughout the entire market period, happening concurrently with the festival from May 13-24. Covering around 1000 square meters, this Innovation Village will showcase a pavilion of about 500 square meters dedicated to discussions, presentations, and demonstrations, along with a spacious terrace offering scenic views of the Cannes port.
In no other place do artistic mastery and technological advancement intersect with such impact as they do in Cannes, and The Village Innovation aims to capitalize on this, constructing a unique setting where industry experts can engage and explore the upcoming trends in cinematography, according to Esmiol.
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2025-04-07 15:47