California Passes Law Requiring Consent for AI Digital Replicas of Dead Performers

As a movie enthusiast with a deep appreciation for the artistry and labor that goes into creating cinematic masterpieces, I wholeheartedly support the California state Senate’s recent decision to pass AB 1836. As someone who has spent countless hours immersed in the rich tapestry of films, I understand the importance of respecting the work and legacy of performers, both living and deceased.


In simpler terms, the California Senate has approved a law that mandates obtaining consent before creating and using digital copies of deceased entertainers, using artificial intelligence.

SAG-AFTRA, one of the advocates for this legislation, believes it can assist in preserving some authority over AI-generated imitations and replicas of late performers’ likenesses. The union expressed joy following the approval of AB 1836, which happened during an unusual Saturday session by the Senate, as expressed in their official statement.

The bill AB 1836 is set to become a law, as it’s now waiting for Governor Gavin Newsom’s signature. This follows just four days after the state Senate approved AB 2602, a bill that strengthens the conditions for using AI to mimic real-life performers by increasing consent requirements.

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“The California Senate has denied the use of digital versions of deceased artists in movies, TV shows, video games, audiobooks, and other media without first obtaining permission from their estates. SAG-AFTRA, the union representing performers, sees this as a step forward in safeguarding performer rights in an era dominated by artificial intelligence. The approval of AB 1836, combined with the passage of AB 2602 earlier this week, adds to our growing body of legal and contractual protections for performers.”

SAG-AFTRA has been leading the charge for the bills in Sacramento. Both legislations share similar provisions, reflecting the protections the union established within its primary TV and film contract deal with the major movie studios in Hollywood following a four-month strike last year.

“SAG-AFTRA stated that these two bills are high-priority legislation they’ve been advocating for, aiming to make express consent necessary in California. They eagerly anticipate Governor Gavin Newsom signing these bills.”

More to come

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2024-09-01 02:48