The well-known gas station chain, Buc-ee’s, has filed a lawsuit against the South Carolina apparel company, Born United, due to their merchandise featuring Buc-ee’s mascot armed with a firearm and dressed in military-style gear.
On May 27, the well-known gas station chain, Buc-ee’s, took legal action by filing a copyright infringement lawsuit against Born United, as images featuring a character resembling Buc-ee’s beaver mascot were found on their website.
The merchandise, consisting of shirts, badges, and shorts, displayed a beaver dressed as a soldier, carrying a gun. The text on the items reads “An American Tradition” and “Live Freely.
However, Born United isn’t backing down.
Clothing company says army version of Buc-ee’s logo is “protected”
On Facebook, Tom Fernandez, co-owner (49%) of Born United’s Myrtle Beach outlet, publicly stated that he believes no wrongdoing has occurred on the part of the clothing company, and he’s prepared to take legal action against Buc-ee’s in a court setting.
In case you’ve noticed, Buc-ee’s has taken legal action against Born United over claims of copyright violation. Yes, one of the shirts Born United offers is a humorous take on a beaver donning night vision goggles and tactical gear – it’s not the Buc-ee’s logo. While it may seem inventive and distinctive, it appears to be safeguarded by copyright law, as stated in the argument.
As per Fernandez’s report, Born United’s proprietors have consulted lawyers and express a strong assurance of being on solid legal ground.
As a strong supporter, I stand firm with them in their legal battle. This is the land of the brave, where we champion fairness, innovation, and courage, especially against formidable adversaries, even if they claim to be wrapped in corporate identities.
This action aligns perfectly with Born United’s brand identity, given that their website indicates they offer merchandise that endorses “supporters of independence and brands that value liberty.
Prior to the upcoming court case, Born United temporarily stopped selling their products on their website. However, they persisted in offering the goods even following the receipt of a legal warning from the gas station, which requested them to halt sales.
The lawsuit encompasses prohibiting Born United from further selling tactical beaver goods or anything bearing marks identical or confusing with those of Buc-ee’s, for any reason whatsoever. Additionally, the company is demanding compensation for losses, legal costs, and profits derived from the sales of these items.
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2025-06-13 18:48