In simpler terms, the head of Gearbox Software, Randy Pitchford, has extended a detailed apology for his statement suggesting that dedicated followers would find a means to purchase Borderlands 4, despite its potential price tag of $80.
The upcoming game, Borderlands 4, is expected to launch on various platforms like consoles, PCs, and even Nintendo Switch later in the year. Yet, the official price for
Originally, Randy Pitchford, head of Gearbox, acknowledged that the upcoming Borderlands sequel could cost around $80, but he doesn’t have final say in this matter. However, his statement about dedicated fans of the series “figuring out a way to afford it,” regardless of the potential price hike, drew criticism.
Now, he’s apologized for his comments, insisting that his response was a “misunderstanding.”
Randy Pitchford apologizes after Borderlands 4 price comments
On May 28th, a comment was left on X addressing Pitchford about his past post. In response, Pitchford expressed regret for any confusion that may have arisen.
I’m genuinely honest when I say that my goal is for people not to spend more than they need to or feel comfortable with, and I strive to ensure that every customer believes they received the best possible value in any transaction.
Apologies for any confusion, mate. To set the record straight, my genuine intention is never to overcharge you. I strive to ensure you’re always satisfied with the transaction, feeling like you’ve come out on top. After all, gaming is about sharing fun and enjoyment, not causing stress or discomfort.
— Randy Pitchford (@DuvalMagic) May 28, 2025
He further explained that his statement was intended to assure gamers that Borderlands has a vast community of loyal supporters, implying that the sequel will continue to be successful at a higher price point, such as $80. However, he conceded that employing the term “real fans” might have been misleading.
He explained that using the term ‘real fans’ may have unintentionally upset some people, and it seemed like his comment was blown out of proportion as if he was making a grand statement (but he wasn’t – he was simply trying to assist someone who appeared genuinely concerned about our group).
It appeared as though they were trying to convey that I might have underestimated the audience’s intelligence (which is really poor form, but it wasn’t my intention at all and doesn’t represent my feelings in any way).
Towards the end of the article, Pitchford expressed his desire for game prices not to increase. He believes that more individuals should be able to enjoy his games, so affordability is important to him.
As a game creator, I yearn for affordable prices on our creations, ensuring they’re accessible to all gamers. I understand that running a business is essential and market forces are pushing costs up. However, I hope we can find ways to maintain the creative spirit while still earning enough to continue producing top-tier content without breaking the bank for our players.
The expected launch date for Borderlands 4 has been brought forward to September 12, 2025, as it was previously set for a September 23 release.
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2025-05-29 17:18