I’m 33 years old, but texting M3gan, the robot child who became both endearing and terrifying in January 2023, makes me nervous. M3gan can dance, play, and kill, and she’s coming back in M3gan 2.0 in June. However, before that, Blumhouse is trying to generate excitement for the series by re-releasing the original movie in theaters with a unique feature allowing viewers to interact with M3gan via text messages. I’d rather watch M3gan on the big screen than text with her! The rerelease of M3gan is part of Blumhouse’s “Halfway to Halloween” promotional event, which is like a “Christmas in July” but happening in April. Aside from M3gan, Blumhouse will also re-release Annabelle and Ma as part of this villainous trinity.
The text originates from Blumhouse’s fresh collaboration with Meta, which carries an intriguing undertone, as this union aims to debut Meta’s Movie Mate technology. This innovation enables viewers to engage in a second-screen experience during the movie, granting them access to unique content, trivia, and behind-the-scenes facts in real-time. To utilize this second-screen interface, the audience needs to direct message the @m3gan Instagram account as a starting point. During the M3gan screening, users can interact with the M3gan Instagram (1) and enjoy (2) sneak peeks, exclusive messages from directors and actors, and surprise special appearances in certain locations, not to mention (3) watching the film M3gan, which they will have purchased the right to see.
Taking a brief pause, let’s ponder: Texting a chatbot during a movie for video previews feels similar to watching YouTube while your TV is on at home. Granted, it might not seem excessively stimulating or odd, but is M3gan the ideal Blumhouse property for text conversations? While it may appear logical given that M3gan is technology and we’re using a phone to text with her, remember that M3gan wasn’t primarily about phones or communicating with M3gan. Instead, it focused on the doll’s terror. On the other hand, who’s terror was deeply connected with texting?
https://youtube.com/watch?v=watch?v=VmrIK9Jm45o
Instead of “Moviegoers can message with Ma! Ma messages back! She shares videos! Unlike M3gan who intimidates teens through dance acrobatics, she does it using her phone. If Blumhouse wants audiences to text during the movie, they should at least make sure the film is somewhat centered around texting.
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2025-04-10 01:53