Blake Lively Shares Domestic Violence Hotline to Social Media Followers Amid ‘It Ends With Us’ Success

As a seasoned cinemagoer with decades of film-watching under my belt and a particular soft spot for powerful dramas that resonate deeply, I must say that “It Ends With Us” is a captivating piece of work that deserves recognition. The fact that it’s based on real-life experiences, as evidenced by the author Colleen Hoover, adds an undeniable authenticity to the narrative.


On Tuesday morning, actress Blake Lively, known for her role in the popular summer movie “It Ends With Us,” used her Instagram platform to delve into the film’s storyline about domestic violence.

“In a post accompanied by a BBC red carpet interview video, Lively expressed her gratitude to everyone who attended, highlighting their interest in films about women. She described ‘It Ends With Us’ as a tale that embodies the female experience, encompassing both its greatest triumphs and deepest struggles. The team is incredibly proud of this film and delighted by the opportunity to share such an important message with a wide audience.”

In a subsequent post, Vibrant provided a link to resources available at the National Domestic Violence Hotline, emphasizing that an alarming statistic shows that approximately 25% of women aged 18 and over in the U.S. have experienced severe physical abuse by their partners during their lifetime. It is essential to note that intimate partner violence does not discriminate and affects more than 12 million individuals across all genders annually within the United States. Every person deserves safe, abuse-free relationships.

Following some vocal critics online airing their worries about the movie’s promotional strategy featuring “grab your friends and wear your florals,” this post aims to clarify the situation. During the press tour for “It Ends With Us,” Lively and fellow team members suggested that audiences should don floral attire while watching the film, reflecting her character Bloom, who is a florist. However, these lighthearted social media critics have criticized this campaign, arguing that the emphasis on the cheerful flower theme clashes drastically with a movie about domestic violence.

“The novel ‘It Ends With Us’, penned by Colleen Hoover, is a reincarnation of her 2016 bestselling title. The narrative revolves around Lily Bloom (portrayed as Lively) and her romantic journey with Ryle Kincaid (Justin Baldoni), leading to their marriage. However, their love story takes a dark turn as their relationship becomes increasingly abusive, culminating in Ryle’s assault against Lily. This poignant tale is inspired by Hoover’s personal experiences and the struggles her mother encountered in her tumultuous relationship with her father during her upbringing.”

The online discussion about “It Ends With Us” gained momentum due to earlier rumors of conflict between the cast and director Justin Baldoni. These rumors started spreading when people on the internet noticed that several cast members, such as Lively, Jenny Slate, Brandon Sklenar, and the author of the book, Hoover, stopped following Baldoni’s social media accounts.

Gossips started swirling as Baldoni attended the movie’s debut alongside his spouse, Emily Baldoni, who is also featured in the film. On the other hand, the director shared pictures of himself dressed in pink, while Lively posted images with the film’s secondary love interest, Sklenar, as well as Slate and Hoover.

Despite discussions about the movie “It Ends With Us”, it has surprised everyone by becoming a massive hit at the box office, earning around $50 million. This is particularly noteworthy because this film was released during a typically slow period in the summer, usually not a time for significant box office success.

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2024-08-13 23:16