As a gamer with over two decades of experience under my belt, I’ve seen my fair share of industry quirks and guidelines for content creators. However, the recent set of guidelines sent by Hero Games for Black Myth: Wukong has left me scratching my head.
According to various sources, the marketing group associated with Black Myth: Wukong has requested that streamers discussing the game refrain from bringing up subjects like “feminist rhetoric,” the ongoing pandemic (COVID-19), and Chinese gaming industry regulations.
A series of screenshots from a document containing suggestions for influencers, labeled “Dos” and “Don’ts,” were shared on social media by French content creator Benoit “ExServ” Reinier. He announced that he would not be participating in the game due to the unconventional rules. The authenticity of the email has been verified by various outlets such as IGN and GLHF.
In an email from Black Myth: Wukong co-publisher Hero Games, guidelines for content creators were provided, along with a Steam key for the game. The instructions, titled “Do’s and Don’ts,” outlined suggestions for discussing the game, including encouragement to enjoy the game, and multiple points on what not to do, as demonstrated below:
- Do NOT insult other influencers or players.
- Do NOT use any offensive language/humor.
- Do NOT include politics, violence, nudity, feminist propaganda, fetishization, and other content that instigates negative discourse.
- Do NOT use trigger words such as ‘quarantine’ or ‘isolation’ or ‘COVID-19’.
- Do NOT discuss content related to China’s game industry policies, opinions, news, etc.
In this set of guidelines, certain topics are off-limits for streamers to talk about. These include political discussions in general, along with specific subjects like feminist viewpoints and fetishization. Furthermore, the document advises against using certain phrases related to COVID-19, and discourages commenting on policies, opinions, or news regarding China’s video game industry.
In the email, it was revealed that Hero Games, a significant stakeholder in GameScience (the developers of Black Myth) and a collaborator on its production, was the sender. However, it seems that unlike other journalists who received keys for reviewing the game, they did not receive the same set of guidelines from the company.
In this email, you’re informed that by playing the game and generating content, you confirm that you have read and understood our guidelines. Any statements made are personal and unrelated to our marketing team. For reference, there’s a link to our “Recommendations” document attached, but please note that it is not an NDA, meaning you can choose whether or not to follow the guidelines provided.
In a more straightforward manner: The game “Black Myth: Wukong” has received positive feedback from critics and garnered significant player numbers, even on its initial release day. However, Hero Games might have triggered the Streisand effect by trying to suppress any political discussions related to the game.
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2024-08-20 16:39