Binance’s New Trick: How to Launch Tokens Without Breaking a Sweat!

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Well now, instead of tossing tokens onto the Binance exchange like a farmer flinging corn to the chickens, our dear Binance has decided to take a more refined approach through the illustrious Binance Wallet.

In a twist that would make a cat on a hot tin roof proud, the exchange has turned its back on those grandiose initial token offerings and has opted for a secondary listing model, all while hosting Token Generation Events (TGEs) through that fancy Binance Wallet.

The Secondary Listing Model

This year, five brave projects have taken the plunge into the waters of Binance Wallet. They include the likes of Particle Network (PARTI), Bedrock (BR), and Bubblemaps (BMT)—a motley crew if ever there was one!

It seems Binance has decided to play coy, reducing the direct listing of projects it thinks might have a glimmer of potential. Instead, it’s adopting a secondary listing model, like a cat that’s found a sunny spot to nap in.

“Binance has pivoted away from doing huge initial launches with big Day-1 selling pressure, while doing more secondary listing shortly after running TGE campaign on Binance Wallet,” a user on X observed, probably while sipping a mint julep.

Now, instead of listing tokens right after the TGE phase—amidst the chaos of selling pressure—Binance lets users sell first on Binance Wallet, PancakeSwap, or other centralized exchanges (CEXs). This way, those poor souls who didn’t get in on the TGE aren’t left holding the bag when prices take a nosedive.

Finally, when the dust settles and the valuation is lower than a snake’s belly in a wagon rut, Binance can list the token. Projects with deep pockets might have already snatched up their tokens at a bargain, and voilà! A new wave of price increases rolls in like a summer storm.

The dazzling performance of these projects post-TGE creates a FOMO (Fear of Missing Out) effect that’s as contagious as a yawn in a quiet room. This brings a cornucopia of benefits to Binance’s ecosystem, including a boost in the Total Value Locked (TVL) on the BNB Chain, attracting new users to the Binance Wallet, and a spike in demand for BNB purchases. Cha-ching! 💰

X user Ahboyash chimed in, claiming that the token sale on Binance Wallet is part of a 4-stage strategy for new projects. The grand finale? A listing on Binance Futures, followed by a coveted spot on Binance Spot. Sounds like a game of poker, doesn’t it?

Ahboyash also pointed to MyShell as a shining example. This project waltzed through its TGE Offering on Binance Wallet, then made its way to Binance Alpha, and finally snagged a spot on Binance Spot. Quite the journey, I must say!

Impressive Performance of Binance Wallet TGE Projects

Thanks to this clever secondary listing model, projects conducting TGEs through Binance Wallet have been strutting their stuff with impressive performance. Data from icoanalytics shows that all five projects launched via Binance Wallet in 2025 have achieved ROI ranging from 2.3x to 14.7x, leaving those poor projects on Binance Alpha in the dust.

This strategy has effectively reduced users’ risk and optimized the benefits for Binance ecosystem components, including BNB Chain and Wallet. As a result, Binance Wallet’s daily trading volume surged to a staggering $90.5 million on March 18. That’s a 24x increase from early March—talk about a growth spurt!

However, let’s not forget the poor souls on other CEXs who might be feeling the sting of initial selling pressure. And if a project flops like a fish out of water, both Binance and investors could find themselves in a pickle. 🍔

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2025-03-26 14:01