MediaForEurope, the television company owned by Italy’s Berlusconi family, has made an offer to acquire ProSiebensat.1, a German broadcasting corporation. This move is in line with their goal to create a European-wide broadcaster capable of challenging U.S. streaming heavyweights like Netflix.
Media company MFE, led by Pier Silvio Berlusconi (son of the late former Italian Prime Minister and media magnate Silvio Berlusconi), has been gradually accumulating close to a 30% share in ProSieben while also strategizing to acquire ProSiebensat.1 as part of their ambitious goal to establish a pan-European advertising-driven TV network across multiple countries, including Italy and Spain.
In 2021, MediaForEurope (previously known as Berlusconi’s Mediaset) relocated its legal base to the Netherlands, altered its ownership structure, and underwent a name change from Mediaset to MediaForEurope.
ProSieben, the second-biggest European television conglomerate as measured by TV household reach, runs both free-to-view and premium TV networks across Germany, Austria, and Switzerland.
Pier Silvio Berlusconi stated on Wednesday that it’s now the right moment for a change. He expressed his belief that ProSiebenSat.1 would benefit from a powerful shareholder who could offer industry knowledge and hands-on experience, playing an active role in its growth path.
Berlusconi pointed out in his statement that the objective is to establish a multimedia, multi-country European coalition which, by its very nature, serves as a competitor to the digital behemoths and strives to achieve the challenging goal of matching them in growth and competition.
According to MFE, they intend to set the price for ProSieben shares at the average cost over the last three months. This is the lowest possible price as dictated by German takeover regulations. The estimated value of MFE’s offer is approximately €5.7 ($6) per share, compared to Wednesday’s closing price of €6.5 ($7), which increased after it was announced that a takeover bid for ProSieben was forthcoming.
As a passionate film enthusiast, I’m thrilled to share that we’ve secured a binding agreement with one of our existing shareholders. This significant partner has made an unwavering commitment to accept our offer, ensuring that we will undeniably own over 30% of Prosieben’s shares once the offer is concluded.
Despite Mediaset having a significant stake in ProSieben, the upper echelons of Germany’s giant have shown resistance to Piersilvio Berlusconi’s collaboration ideas. Analysts suggest that while it’s clear that delisting Mediaset Espana and merging MFE’s Italian and Spanish linear TV divisions has brought cost savings for MFE, integrating these with ProSieben is a more intricate matter due to the complexities of synergies.
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2025-03-26 23:16